Today we’d like to introduce you to T.K. Pillan.
Thanks for sharing your story with us T.K. So, let’s start at the beginning and we can move on from there.
Veggie Grill started based on a passion to provide people with delicious, convenient, healthy food while also showing people how delicious plant-based foods could be. We wanted to make plant-powered food fun, friendly and familiar so more people would incorporate them into their routines. It started with 3 partners and one location in Orange County back in 2006 …
Today we have 31 locations predominantly up and down the West Coast, and rapidly expanding eastward including two locations in Chicago.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The restaurant industry is not for the faint of heart. Luckily between the three founding partners we had the right combination of skills to handle all aspects of a successful restaurant business, which start with great food and service, but also include choosing the right locations with the right rent, making sure you have a menu, brand and experience that resonates with your target audience, and managing your finances so that you can be profitable and fuel growth. Our early locations did quite well from the start, but we certainly encountered challenges as we grew.
We learned not all locations are created equal, and that as time wears on you need to continue to evolve your menu and brand. We were smart enough to bring on the right people to help us grow the business and navigate these growth challenges, and today we are thriving.
Alright – so let’s talk business. Tell us about Veggie Grill – what should we know?
Our mission is to be the go-to destination for innovative, craveable and convenient veggie-centric food.
Is there a characteristic or quality that you feel is essential to success?
Continue to evolve while staying true to your core.
- Website: www.veggiegrill.com
- Instagram: instragram.com/veggiegrill
- Facebook: facebook.com/veggiegrill
- Twitter: twitter.com/veggiegrill
- Other: snapchat.com/add/veggiegrill