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Meet Syd “So-Syd” Yatco

Today we’d like to introduce you to Syd “So-Syd” Yatco.

Syd “So-Syd”, please share your story with us. How did you get to where you are today?
My story begins in high school. I started taking photos my sophomore year out of Walmart disposable cameras. I was only shooting photos for memories initially and would then move forward to street photography. My junior year, my photography grew when I invested in a $35 Olympic Stylus Film Camera (now retails for $200) because I didn’t want to repeatedly buy disposable cameras. With the help of taking a photography class and the evolution of Instagram, I was allowed to adventure with what my eyes could frame into a picture. I was taught the fundamentals of rule of thirds, leading lines, and framing subjects in class. These were elements that I was able to use everyday as a photographer.

In college, after failing as a Business Major, I took a leap of faith into becoming a Photocommunications Major. I dug deep and truly found that photography was a path I could lean into. It felt a click and a huge relief when I switched over. All my core classes were challenging but the type of challenge that grew and related to your passions. Being able to dive into classes like Studio Photography and Adobe Program Learning has taught me a great deal of skills I use today. Throughout my college years, I started practicing portrait photography. I had gone through doing street photography, interior photography, and felt that portraits were the one subject I needed to put my energy into. I started by using my personal friends as models and with the power of social media, you could say that was history.

Every person who’s challenged and supported me have helped mold me into the photographer I am today.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No road is perfect. It takes a lot of will power and motivation to succeed in what you do. I go through a lot of creative block like any other person and struggle with finding the motivation when I feel uninspired. I’ve learned that letting yourself face good and bad creative seasons help pave the way to your journey. Basically, if you’re facing a huge creative block just know that after that block, you could be putting out the best project you might ever do and if you stop, how will you know?

We’d love to hear more about your work and what you are currently focused on. What else should we know?
“So-Syd” is my brand and as a freelance photographer, I specialize in Portrait photography. Specifically, I work mostly with other creatives or music artists for social content, press photos, and cover art. I’ve worked with artists such as Maria of the Marías, Toro y Moi, Katzù Oso and Loyal Lobos.

I am most proud of my representation as a growing photographer. As a Filipino-American, there isn’t much of us that get represented in the media; let alone being a female photographer. So to be able to take photos of some big name artists and have my name credited is a huge honor and an inspiration for many others like me. I hope to continue to inspire others as I aspire to be the best I can be.

I would say that my style sets me apart from others, I usually shoot film and strive to have nostalgic but, clean photos. Everyone has their own style and I’ve personally found strength in creating whatever I come up with rather than trying to copy someone else’s vision.

Has luck played a meaningful role in your life and business?
I am one to believe in luck but, I’m also one to believe more into energies and manifestations. I believe that whatever energy or “luck” you give to others and the world around you will come right back to you. I always put my best foot forward and all my hard work into every project. As long as you do your best, I trust that good luck will always come to you.

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