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Meet Sve

Today we’d like to introduce you to Sve.

Sve, can you briefly walk us through your story – how you started and how you got to where you are today.
I am a singer/entertainer/songwriter/musician. I have been in love with performing and storytelling since I was little. My journey started when I moved to America when I was five years old with my family. I did not speak a word of English and truly thank music and lots of MTV watching for helping me learn quickly. I knew so many songs by heart, without knowing what was being said, but I could sing them back to your word for word. I knew I wanted to perform because of two major people.

First, it was Britney Spears, on the Mickey Mouse club.

It was undeniable, this person had “it” that X factor, that untouchable thing that when you saw them performing you couldn’t keep your eyes off of them. I knew she would be a star. She made me what to be on stage/dance/sing the whole thing.

Then it was Max Martin, who would appear not in person, but in the form of songs, that to this day shape my writing and life. Songs like “Baby one more time” and “Everybody” made me want to write.

I’ve never had interest in becoming a “traditional” storyteller in the form of an author or journalist. That is a separate gift which I do not have, grammar was never and still isn’t a strong suit of mine. I loved songwriting because it created a different challenge while having poetic liberties.

MISSION: Capture a moment in time no matter how big or how small and put it into lyrics. But wait…take it a step further…make it rhyme, make it relatable and thought-provoking, make it this particular speed, about this particular subject, and fit it into roughly 3 mins. GO!

My response…Challenge accepted. I can do that, and I want to do that.

My love for writing developed at Berklee college of music when I did an intro to songwriting class with Scarlett Keys. I didn’t realize it would bring me so much joy writing my own songs. It was also a way to explore other styles of music and learn to write with other writers /artists. One of the greatest things I took away when writing was show rather than tell, from Pat Pattison and there are no “Bad” songs from Henry Gaffney. Songwriting/music like most things in life are subjective. It is either your taste or it isn’t. I can now listen to music objectively and hear why someone else might enjoy a song when I don’t. There is a song out there for everyone.

I moved back to NYC after college lived there for a while, released a couple of EPs for a vaudeville project I did, then made an album that felt like ME called “My Religion.” I refuse to give up on that album and know in my heart it will have a proper moment too since. It was produced by Kyle Patrick, who pushed me to pursue pop music when I was scared to. He heard my demos and told me, ” this is you, this is who you are, I want to produce it.” We made something really special together, along with some more songs that are unreleased that I hope to reveal to the world one day. My artist project is primarily pop, or as I now like to call it “radiation pop” (a story for another time). It is heavily influenced by Max Martin and 80’s & 90’s Euro pop.

I had always planned to move to LA at some point in my life, it just took me a while to finally get the courage to do so. I moved here in Dec 2019. Then boom…pandemic. It has been weird, it has been hard, but I will figure it out. Staying healthy and helping keep other healthy is the primary goal.

I am grateful a lot of my music friends are living here. I met some of my favorite people at music school. Sugar Joans being a primary example…we are currently working on her artist project out in LA. It has been amazing working with someone who is in a completely different lane than you are. She can sing anything under the sun, we work extremely fast together, and it has also been rewarding to be given the chance to write R&B music. It was never something I thought I would do, but here I am, living in Los Angeles working with an incredibly talented artist (who happens to also be a great human) telling her story. I’m slowly starting to write for myself again even though this pandemic has hit me hard creatively. I am finding it easier to tell others stories than my own since I am not sure of what mine is at the moment.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My biggest obstacle is myself. I have terrible fear of future regret. In a way, I am grateful for it because it helped me realize if I don’t take the leap and move to LA now and just try it, I never will. Yes, there is a pandemic putting a huge wrench into the mix, but I’m trying to look at this whole thing from a different point of view. I am grateful for my parents, the only living blood I have.

I lost a lot of family when I was young, lost my grandmother and grandfather at 15, then my other grandfather, then my brother at 17, then my other grandmother, then my aunt, my cousin. Losing people to death in your adolescence will do something to a person. But we all deal with our own individual traumas, I don’t ever like to compare people’s pain.

Your pain is relevant to your life, your experiences, and they are very real to you. My parents have been there for me through all the ups and downs, have endured their own pain and helped hold mine when I was ready to talk about it. I wouldn’t be who I am today if I didn’t go through some hard stuff, most of which I will not write about here. I think it has helped me be more observant of other’s pain, empathetic, and objective. It has helped me as a writer place myself in someone else’s shoes and have a completely different viewpoint of the same story.

You can’t enjoy happiness without the pain. How would you know what happiness was without it?

Can you give our readers some background on your music?
As an artist, I think I want to bring back the performer. The person you see on stage who gives it 110%, performs like it is the last time they get to do it. There are plenty of iconic legends out in the music world who are still doing it. And plenty of artists who in my HUMBLE opinion go through the motions. That does not mean they are “bad” it is just not who I am, blood/ sweat/ tears/ will be left on that stage when I’m done.

As a writer for my own project, I like to make Adult pop… Now that means concepts that you may not understand until you experience them in your life. For example, “Waterfalls” by TLC is what I would describe as adult pop. As a child, I had no idea what the song was about, all I cared about was singing the song and dancing. As I grew up, I heard the song again and it changed form. I finally understood the different stories that were being told, and what “don’t go chancing waterfalls” as a lyric meant. A concept that I would not have understood until I was old enough to understand. I want to provide a similar result. Songs that you want to sing and dance to when you are younger and will completely evolve into something else when you are older. What may sound like a breakup song to you at first is actually about your own ego having a conversation in your head. That kinda stuff. Grown concepts laced in 4 on the floor beats and catchy melodies.

As a writer for others, I know and I am confident I can do the job. You just have to give me the chance. I can dig the best material out of people, you just have to ask the right questions. And if you know me at all, I ask A LOT of questions. I love learning new things especially about people. Why they tick, why they do this, why the do that…and it is never anything personal I am just curious. Everyone thinks differently, experiences moments differently. It is so important for me to understand the artist’s voice. I want the artist to leave happy about what was made, where they heard, were they represented because if the song does not connect with them, it will not connect with the listeners. Want a country song no problem, want an r&b song no problem, pop no problem, emo no problem…if melody and lyrics are involved. I gotchu.

Do you look back particularly fondly on any memories from childhood?
First song I heard when I landed in America was “All I wanna do” by Sheryl Crow. The little mermaid made me want to be a singer. Britney Spears and Justin Timberlake singing “I’ll take you there” on Mickey Mouse Club. Me performing the “drive me crazy” dance at the school social and having all the kids in my class circle around me. It was worth learning the dance!

Contact Info:

  • Email:
  • Instagram: @svemusic
  • Facebook: @svemusic
  • Twitter: @svemusic

Image Credit:
First Personal Photo: Shervin Lainez, The 4 multi colored photos (feel free to crop them horizontally, those are the most recent ones I have): Francene Halili

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