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Meet Suzi Farajiani

Today we’d like to introduce you to Suzi Farajiani.

Suzi, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started working at 13 as a camp counselor over summers. My dad was a doctor who started investing in real estate & would take me with him to tour properties which is where it all started. Before I knew it I was assisting part-time & worked in an escrow office & by the time I was 18 I got my real estate license. Of course, it was right when the market crashed so I worked 2 other jobs just to get by. I worked for a PR & events company & also was a promo girl for night events or different brands on the weekends.

I originally planned to leave college and do real estate full time but my parents wouldn’t condone it so I kept working while in school & once graduated I took a few years off to travel. I spent a good amount of time in Europe, the Middle East, & Southeast Asia. Traveling really offers you a lot of perspectives & when I came back I knew that working for a company was going to hit a ceiling at some point for me & I wanted more. Also being a child of trauma with a lot of domestic violence and physical abuse in my home from my father toward my mother pushed me to never ever want to depend on a man and to make my own way.

I started in real estate hitting the payment hard with door knocking 200-300 homes a week, (I had the blisters to prove it), & doing 1-2 open houses a week (aka working almost every single weekend). I’d cold call and call friends & family to ask for referrals and was never too good or above helping other top agents with things so that I could absorb everything I could! Finding a mentor was a huge moment for me because I learned so much that gave me the confidence to go back out on my own again & build something for myself.

I’m a big proponent of therapy, self-help, & mentorship. I wouldn’t be who I am or where I am today without it. A lot of people talk about the “grind” or “hustle hard” but few people really know what it means. It means late nights & early morning. It means not drinking and going out with your friends to study or follow up with clients. The grind isn’t glamorous. It’s hard & it will make you question yourself every step of the way. I’m also a big believer in you are who you surround yourself with & surrounding myself with like-minded people & individuals who pushed me & wanted to see me succeed is also the reason I am where I’m at today. Business and entrepreneurship is an ever-changing world. You have to adjust the course a lot & as they say “pivot.” Everyone is going through something but you have power over only one thing. Yourself.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Getting your real estate license when the economy just took a crash was a huge struggle. I always tell myself no matter how bad of a year I have it’ll never be as bad as it was my first year. Another struggle is getting over your own ego & really learning to come from a place of contribution; which if you’re brave enough to face your insecurities head-on, can help make it easier.

I’ve been burned by family/friends in business & it’s a huge wake-up call as to why people don’t like mixing business with friends or family. It really is all about how you set expectations & COMMUNICATION. It’s also about not letting the outside world affect you from what your “big why” is.

We’d love to hear more about your business.
I’m a professional realtor who’s known for being a great connector. I connect people to people and people to real estate in real-time. There’s no room for complacency in my world. I offer top-level service to clients of all walks of life. I specialize in the home buying & selling process with an emphasis on long term investments. My husband just so happens to be a general contractor & I’ve grown up around real estate so it’s truly my second language.

My husband & I also flip homes as did my dad & I know a lot about construction, design & “ROI” (return on investment) than the average agent. Whether you’re a first time home buyer or a real state tycoon looking to expand your portfolio, I pride myself on a level of service that is unparalleled & I don’t mind holding someone’s hand to get to the finish line. My biggest strengths are that I’m a hyper-organized, tough negotiator, and I over-communicate so that my clients are always happy with the end result.

What were you like growing up?
Growing up I was a rebel. No one could tell me what to do & I think at my core I always knew I would be my own boss. I loved to throw parties and bringing people together (still do). I loved being social and very athletic (still am). I also wasn’t afraid to make a fool of myself (still not). My ego is checked at the door because I know there will always be someone better or worse off than me & that we have one life to live so why not love it to the fullest! My old motto was “no regrets, just good stories.” I’ve always been someone who wants to try everything once. I’m an avid absorber of life & I want to experience it all!

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