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Meet Suzanne Brosnan of ZANNI in Venice

Today we’d like to introduce you to Suzanne Brosnan.

Thanks for sharing your story with us Suzanne. So, let’s start at the beginning and we can move on from there.
When I first started thinking about ZANNI and dresses made from technical performance fabrics, I was freelancing as a UX/UI designer. My work consisted of auditing and improving the experience and design of digital products like websites, apps, software, etc. and with that mindset, I also started to take note of the flaws of tangible things in my life, like my clothing.

I felt that the female wardrobe experience wasn’t as good as it should be. My clothes weren’t lasting long because they were poor quality, cheap or just generally worn out and I had to cycle through a different outfit for each activity of my day. The pieces I wasn’t concerned about though were my yoga/running clothes and once I really started thinking about that, that’s when the lightbulb went off. At first, I just thought I had found the solution – I’ll wear all athleisure apparel and all the stores will have exactly what I was looking for. But they didn’t. They just had leggings, crop tops, a few tops and a lot of it was still branded to be sporty.

I really wanted pieces, especially a dress, that I could wear all day for whatever was on my agenda and I just thought if no one else was going to do it I was going to do it!

I started researching the elements needed to create a dress like the fabric, pattern maker, factory etc and just dove in. It took me a year and a half to find the fabric and some more months to find a factory… but I was obsessed and I was going to make it happen.

Has it been a smooth road?
Not at all! Having zero experience in fashion it’s been a real learning experience. It took me over a year to find the right fabric and then another few months to find the right factory. At first, I was working with a factory in San Francisco and after a few not so great samples and poor communication, I realized that it would be more beneficial be closer to my factory for QC purposes. Since then, I’ve moved my sampling and production to a local downtown factory that I can work closely with. But that doesn’t mean that all my problems are solved. It’s a constant challenge getting all the elements involved in managing a supply chain to create a product to work smoothly. I’ve learned that it’s best to have a plan but be really flexible and ready to navigate hiccups.

So let’s switch gears a bit and go into the ZANNI story. Tell us more about the business.
ZANNI is a line of technical dresses designed and produced in Los Angeles. Technical means they are made with uxury Italian technical fabrics which makes them breathable, lightweight, stretchy, pill-resistant, UV protectant and super soft.

What’s great about this is that by combining these super durable and functional fabrics with timeless styles, ZANNI has reinvented the little black dress. You can wear a ZANNI dress for almost any occasion from post yoga to work to explore the city to drinks with friends. That’s why I call them, “Dresses for whatever.” Fashion doesn’t have to be high-maintenance. What’s most important is that you feel good, you look good and you can do what you’ve got to do!

How do you think the industry will change over the next decade?
1. Getting my first wearable sample. Seeing an idea come to life for the first time is an incredible feeling!
2. Launching my site and receiving my first order.
3. Seeing people I don’t even know wear my dresses… that’s wild!

Pricing:

  • $98-$128
  • Get $10 off your first order with code: VOYAGELA

Contact Info:


Image Credit:

Grey & Elle, Hayden Brosnan, Sarah Shreves

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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