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Meet Susie Jun of Seoulful Glam in Cerritos

Today we’d like to introduce you to Susie Jun.

Thanks for sharing your story with us Susie. So, let’s start at the beginning and we can move on from there.
My story is a deep and personal one that holds a lot of meaning to me. I struggled with very severe acne from my pre-teen years up until my second year of college. I got made fun of a lot throughout my entire adolescent years and it completely ruined any ounce of self-love I had for myself. I came to believe that because I was not beautiful on the outside, I had nothing to offer as a human being. I really viewed myself as worthless for many, many years. In addition to my acne, I hated my natural-born Asian physical features. I didn’t like my monolid eyes or how my nose lacked a tall bridge. This caused me to have a lot of internalized racism towards my Korean heritage and culture.

Years later, I came across a bible verse that would change my life forever. “For people look at the outward appearance, but God looks at the heart.” It struck a chord in me and I just couldn’t forget those words. Bit by bit, I began to love myself and my imperfections, and I really began to believe that the truth that my outer appearance does not define who I am.

I graduated college in 2016 and went to South Korea as a graduation trip. I was exposed to the world of K-beauty. I started using the Korean products on my skin and my skin dramatically started improving. I realized I had been taking care of my skin incorrectly the entire time. I became hooked onto skincare and it grew into such a strong passion. In addition, this trip helped me to embrace my culture and now I am so proud to be Korean and I embrace all of my physical features.

My love for skincare and beauty kept growing and growing. It was all I could think about 24/7. I then realized I wanted to help others who were dealing with the struggles I once dealt with for ten years of my life. In 2018, I quit my full time 9-5 desk job and enrolled in beauty school to take my passion for skincare and beauty to the next level, with the ultimate end goal to make it my future career. I finished beauty school and got my esthetician license. Then in August 2019, Seoulful Glam was born.

I believe that the world of beauty and skincare is not meant to hide our imperfections, but are ways to empower ourselves and to embrace the features that we were born with.

Has it been a smooth road?
Heck to the NO. It has been WAY MORE difficult than easy. And I still face challenges on the road. To be honest, I jumped into opening Seoulful Glam way too quick. I thought all I needed was my passion for esthetics and my business would grow on its own. I didn’t really think about things like marketing, managing my business finances, and all the other aspects that are very important in starting a business. I learned this the hard way. There were a lot of nights where I cried and was so depressed because I wasn’t getting booked at all. Because of this, I began to doubt myself and I began to compare myself to other estheticians. In addition, I got overwhelmed by all the responsibilities I realized I had to do as my own boss. Things like content creation, social media posting, ordering products, keeping track of inventory, getting back to clients, etc. It got really overwhelming because I didn’t really know how to do a lot of these things at first and there were so many tasks I had to do. Happy to say, I have a way better grasp of how to run Seoulful Glam now. I’m still learning, but I have definitely come a very long way since last year. Although it has been a bumpy journey and I know there are many more challenges ahead, I love what I do so much. I find such joy and passion in helping others with their skin. It’s really rewarding seeing your business grow when you never thought it would. No matter how hard it gets, I am determined to not give up and to grow Seoulful Glam to its full potential.

So, as you know, we’re impressed with Seoulful Glam – tell our readers more, for example what you’re most proud of and what sets you apart from others.
I am a licensed esthetician and skin care specialist. My business: Seoulful Glam is all about empowering others through results-driven facial treatments and through quality, effective skincare. I am all about focusing on corrective facials like chemical peels & enzyme facials. A lot of facials out there focus on the relaxation and massage aspect (nothing wrong with that) but that’s not what I chose to make my specialty. I love doing treatments that will get straight to the point and will bring corrective results to my clients to help combat the skin issues they are facing like acne, hyperpigmentation, acne scarring, etc. I am super into the science and the health of the skin and how certain ingredients can work together to bring results. I also curate skincare products. There are multiple brands I partner with and I test all products to make sure they are effective, have active ingredients, and are quality driven.

I’m incredibly specific and picky with the products I carry because I want to make sure my clients get the best skin care for their skin. Not only just for my skincare products, but I test out every single facial on myself before I offer it so I can see the progress and that I can put myself in my client’s shoes. I am most proud of the passion that started this dream of mine and the dedication Seoulful Glam always strives to have for its clients. I unfortunately can’t open right now due to COVID restrictions within the esthetics industry here in LA, but I am excited for when I get the green light to open again. I have a lot of exciting plans for Seoulful Glam in the works. Another thing I’m really proud of is that my business is growing, even in the midst of a pandemic. My product sales have been doing incredibly well and way better than when I was still open in February 2020. Just because my doors are closed doesn’t mean I let my business wither away. It’s a time to elevate & achieve!

Let’s touch on your thoughts about our city – what do you like the most and least?
I have always loved Los Angeles. Even though I was born and raised in Orange County for a big chunk of my life, I always felt more at home & at peace in LA. I love the adventurous spirit and diversity this city has to offer. From the food to the different cultures, it really is home for me. There is always something to do and somewhere to be in this city. Of course like everyone else, I dislike the traffic and how much more expensive it is to live here.

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