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Meet Susan Ashouri of SugarPartiesLA in Woodland Hills

Today we’d like to introduce you to Susan Ashouri.

Susan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the owner of SugarPartiesLA, a party styling business in Southern California. I am currently working from home and a mom of two boys ages 2 and 3. Life gets hectic but I get the job done.

Before becoming a wife and mother, child development was my major which led to the teaching field. Although I loved teaching I found passion in more of the artsy world. This really came into effect when planning my children’s birthday parties. My original decorating ideas were a hit with other people and I decided to turn this hobby into a career which leads to “SugarPartiesLA.” SugarPartiesLA is my own company consisting of unique and original party planning styles. My goal is and will continue to be to offer an experience customers cannot achieve just by going to a local party store. I thrive on making my own handmade pieces that have made it online to my Etsy shop “ShopSugarPartiesLA” where you can find personalized items to fit your own needs.

Not many people can say they go to work and love it but fortunately for me I have turned my passion into my dream job. Please join me on my creative path by visiting my website at and my Instagram @SugarPartiesLA.

Has it been a smooth road?
I think anyone who has decided to be an entrepreneur has had to overcome many obstacles and or challenges. Most people think if you work for yourself you have the luxury of just having it made. Unknown to many people are the thoughts of failure you constantly have and those doubtful moments. I constantly ask myself “Are you sure you want to do this?” Having a nine to five might not be ideal to certain people but you have to remember you have that steady paycheck coming in yet when you work for yourself their might be days or even months when you don’t see income. Those are the times you have to remind yourself that not every day is going to be easy but the ultimate goal is LOVE what you do.

We’d love to hear more about your business.
My business Is called SUGARPARTIESLA. I specialize in decorating and styling events. We are in a world where everyone has a bit of artsy in them but I feel my work stands out for the fact I not only can style a party yet, I add my own hand made pieces from a banner, cupcake toppers, to something as personalized as a backdrop for your special event. The thing I am most proud of as a company is the fact I have made it as far as I have been that I now have the hardest job in the world known as “motherhood.” With my job being a 24/7 mom and wife, I still find time in my daily hectic routine to work on my company. I found a way to pursue my career and still hold on to my everyday tasks. Not everything has been easy but I’m hoping to not only be an inspiration to my kids but to all those other moms out there who feel like their lives have to be put on hold due to the fact they have so many other responsibilities. I am so excited about my future projects.

Is our city a good place to do what you do?
Being based in Los Angeles can be terrifying when starting a business because you have so many doing what you do. Therefore, you find yourself comparing your work with many other people. This however can be a good thing as well. Based on my experience so far, I have seen others who make me personally push myself even harder. Competition can be a good thing because on those days you think you have done your best you can come along and see another project and realize there is always room for improvement. Los Angeles is also great for networking. Everyone knows that phrase “It’s all about who you know” and that really does work in this city. Word of mouth has always been known to be good in business if the feedback is positive. I would say in order to improve our city it would be based more on the people here. Being supportive and encouraging of others. Just think about it Los Angeles is such a big city and there is more than enough work to go around.

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  1. Sara

    April 17, 2017 at 15:30

    Wow! This is such an inspiring story and interview. I love her passion!

  2. Sandra

    April 18, 2017 at 05:30

    Susan, your work is amazing and beautiful! Keep inspiring all the moms out there with your creativity and passion for your work!

  3. Jay Jarrah

    April 19, 2017 at 00:44

    Looking forward to see Susan’s coming ventures & projects!

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