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Meet Rebecca Michael of Studio City Media Group

Today we’d like to introduce you to Rebecca Michael.

Rebecca, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Studio City Media Group began for me when I decided to use my background in content writing and marketing. I dove into the world of online writing to diversify my income possibilities. I was a  freelance writer for many years but pursued it full-time starting in 2014.

During my years in entertainment, I had created a show called Commercial Break that aired on thestream.tv, Dailymotion, blip, and other worldwide streaming networks. The show featured interviews and games with commercial stars such as Flo the Progressive lady, and Kraft’s Zesty Dressing Guy. This experience was a crash course in social media management, promotion, and online marketing. It also gave me an understanding of the broad fundamentals of advertising by creating a show about the topic. It helped me benchmark into more writing and ad copy jobs. This project gave me time to sharpen my producing and creative skills.

My first lucrative and steady gig in content was with a creative marketing services company. I was writing content for small businesses around the world. The daily grind was to research the industry and create the SMB website content from scratch. By the time I received a promotion from my daily writing role, I had written over a thousand websites for small businesses. The industries were everything from lawyers to personal trainers. I was quickly promoted to a lead editor role. Since our team was new, I created the style guides, formats, and training curriculum for client products. Several months later, they promoted me to the content manager role and to lead the US writing team. I built out the training program for new writers, the overall editing process, and the format/style for all client copy. I was still freelancing for other companies on the side, and things were comfortable.

After close to three years of a successful run, the company I was working for decided to outsource our entire content department overseas. They were struggling and needed to cut costs. I kept feeling like I was on a sinking ship. After a team layoff, I found myself without a job. The next day, I founded my agency called Studio City Media Group. I figured after working as a content manager and pounding the pavement as a freelance copywriter that I might as well work for myself. I was just as good, if not better than my competition – so why not just go for it?

Today, I specialize in content and digital marketing, SEO, PPC, social media, blogs, and more. I have a certification in Google Adwords as well as in inbound marketing from HubSpot. The digital marketing world changes all the time, so it’s important to stay on top of the latest trends. Studio City Media Group was a natural transition for me after many years of experience in marketing and digital content.

As of now, my business is starting to pick up with clients and steady income. It has not been easy to go out on my own, but I don’t regret the decision. I have no business debt and have funded everything myself. I have a colleague out of Atlanta, Mike Bowden, that sends me referrals. He runs a web solutions company called On Budget Services. Together, we can help our clients from A to Z. We provide a complete and affordable solution for businesses by offering the best in website hosting, design, content, PPC, SEO, social, marketing, and optimization. We bounce ideas off each other all the time. It’s great having someone in your corner that understands what it means to run your own business. Without his help and referrals, none of this would have been possible.

 

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been easy! It took me awhile to get my website to the right format and platform, and it’s still a work in progress. Over the summer things tend to slow down, so it was a lot of work trying to find the right clients during that time. I have done some advertising, but most of my work has come from referrals thus far.

There have been days where I’m walking my dog Winston Brady (my CFO) contemplating whether I made the right decision. I have cried, prayed, doubted, and lost my nerve a few times. I had clients ghost on me and not pay. I’ve learned a lot about getting payments and locking things down, so people don’t flake. My colleague Mike at OBS taught me to focus on finding the right clients and people you want to work with, and money won’t be an issue.

I had weak moments where I applied for positions working for someone else, but my gut instinct told me that was not the door that was going to open. I’ve been in the top five candidates for several positions with no cigar. After it happening several times, I realized it was just a nice, graceful confirmation from God to just stick with running my own business. Offering my services out under my company umbrella is the way to go for me at this time. It’s become more abundantly clear with more work coming my way.

 

We’d love to hear more about your business.
At Studio City Media Group, my work is set apart by my excitement for your success. My passion is seeing others succeed and get solid leads for their business. I love hearing that I optimized someone’s website and they saw an increase in calls and leads. Many people I come across are small businesses just like me. They are the fabric of our economy and work harder than anyone I know. I understand that they don’t have time to do all their marketing, social media, or ads. I do it for them, so that they can focus on their daily business. It’s a win for everyone. They get results without spreading themselves too thin. I get to have fun being creative about what they do!

I specialize in writing valuable website content, blogs, articles, e-books, landing pages, email campaigns, newsletters, etc. I am also well-versed in the management of social media campaigns, scheduled postings, Facebook pages, Instagram, Twitter, YouTube, and more. I can execute campaigns in Google Adwords and Facebook Ads for any business. My entire background was in marketing so I can also assist your business with slogans, campaign ideas, taglines, headers, call to actions, and logos. I enjoy branding and marketing a business strategy for my clients.

Another great bonus is that SCMG offers custom designed websites through On Budget Services. Mike’s team can custom design and develop, while I provide SEO and lead driven content. He has fast and secure sites and hosting, so we work well together because I know I can count on him. Going this route is way more effective for a business than signing up for a cheapy deal with the big website companies. Customers don’t understand that they just throw your site on an overcrowded and less secure server. Also, the designs look cheap and are not professional. Everything is outsourced and has no marketing value. We believe in doing it right the first time for our clients, and all our plans are very customized and strategic.

Right now, I am working on a promotional drip email campaign with a well-known doctor, creating content, SEO, and a blog for a Safari Tour client, and the same for a septic tank company site! Let’s just say – my work is diverse. I recently picked up a Google Adwords gig as well as writing articles for a health company. I’m so grateful for the rewarding work that has come across my desk.

 

What were you like growing up?
I was a very imaginative child. I was always writing shows, books, and plays and casting other kids in them. I liked being the writer and director and coming up with the ideas and storylines. My early instincts were that I would become a writer. One Christmas, my Aunt bought me a guide for young writers. I enjoyed reading books but also pictured myself writing them! I’m a creative producer, book, and scriptwriter at heart; I just haven’t sold one yet.

My parents always described me as an easy-going kid that kept herself busy. I loved playing outside all day and running around with other kids building forts and riding bikes. Those were the days! I was pretty carefree and adventurous, not to mention optimistic. I believed I could do anything, and still do, well I won’t be hiking Mt. Everest – but you know what I mean!

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Image Credit:
Elizabeth Buckley

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