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Meet Steve Nuñez of The Social Cut in Pomona

Today we’d like to introduce you to Steve Nuñez.

Steve is a graduate of California State Polytechnic University Pomona with a double major in Business Marketing and International Business. He has worked in the marketing field for several years with numerous well-known companies and sports teams including: Chivas USA, Fox Sports, AEG, La Opinion, the Ontario Reign, the Anaheim Arsenal, and Castells and Asociados.

Steve always had a passion for men’s fashion and grooming. He expressed his individuality and creativity through his sense of style and grooming and did so throughout his corporate career. He chose a career in marketing because that field gave Steve an outlet to express his creativity. When asked, “Why did you choose marketing?”, his answer was simple, “Because I can be creative and wear suits”.

He worked his way up the corporate ladder and managed the marketing department for a major media company. Every step he took up that ladder, he would find himself full of joy and eager to continue to move up. But within a few months of reaching the next step, he would find himself missing something.

Working endless days and nights, Steve always made time to prep his outfit for that big meeting. No matter how tired he woke, he took pleasure in waking up to begin his grooming regimen, he truly enjoyed it. He’s a firm believer of, “How you do anything is how you do everything. Your work, creativity and appearance should always be on point. It all shows who you are.”

With a knack for business and a huge interest in fashion and grooming, he found himself helping colleagues with tips on how to improve their personal and professional image.

Which brings us to today. He discovered his true passion for men’s fashion and grooming and created ‘The Social Cut’. The Social Cut isn’t the typical barbershop. Located in the heart of Pomona, The Social Cut is a chill and welcoming environment where a guy can come to enjoy a good cup of coffee, get a great men’s haircut, get his clothes tailored or just come in and hang out with friends over coffee. The beauty of our business is that you can get well-groomed from head-to-toe all under one roof instead of running all over town.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being a small business owner, you encounter a lot of challenges and learn many skills along the way. Owning a business in California is very expensive and you encounter a lot of unexpected expenses. One of the biggest challenges is finding qualified employees, especially in the men’s grooming world. It’s extremely difficult to find barbers that are up to our standards of a premier barbershop. We not only need someone that can do amazing haircuts but also give the customer an experience that they’ll never forget.

Please tell us about The Social Cut.
The Social Cut isn’t your typical barbershop. It is a chill and welcoming environment where a guy can come to enjoy a good cup of coffee, get a great men’s haircut, get his clothes tailored, get a facial and eyebrows done, beard service, or even get a classic barbershop hot towel shave! The beauty of our business is that you can get well-groomed from head-to-toe all under one roof instead of running all over town.

If you had to go back in time and start over, would you have done anything differently?
Well, I don”t think that there is anything to prepare you for the mistakes you make in opening a new business. You can read as many books or articles but nothing can fully prepare you for the surprises and unexpected moments that come with owning a business. I absolutely love what I do so if I were to start over, the only thing that would be done differently would be for me to start the business sooner.

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