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Meet Steve Miller of Sub Folk Collective in Highland Park

Today we’d like to introduce you to Steve Miller.

Thanks for sharing your story with us Steve. So, let’s start at the beginning and we can move on from there.
I’m a Los Angeles native and grew up in the Highland Park area; while I was always interested in interior design, my primary focus was on Architecture until I had the good fortune to take a course from Heather Kurze (former Dean of Architecture at Woodbury). which opened my eyes to the importance of Interior Design as a discipline.

Through the things that I learned from Heather, as well as the technical skills that I’d already acquired, I truly felt that my creativity had found an outlet that inspired and excited me. I was also very fortunate to work as an assistant to a designer working on large scale residential projects (new construction builds), which gave me the tools necessary to transition to my next position, which was with an emerging designer who was working primarily in staging, but was also growing her company to take on residential and commercial design projects. With that firm, I was initially hired as an assistant, stepped into the role of junior designer and ultimately left the company as Project Manager. My reason for leaving my last position was that I felt that I was ready to take on my own clients and execute my own vision – and not only was I ready to do so, but I was, again, excited and inspired and wanted to apply all of my knowledge and interests to a concept that would bring together artists, designers and makers in a way that was somehow beyond what I would be doing as a traditional designer. The result of that excitement was Sub Folk Collective, which has branched out beyond my first project (a re-design of Crop Culture Salon) and come to include styling services, commercial and residential design and branded pop up events that focus on building community and bringing together artists, musicians, makers and others in the creative community.

Ultimately, however, I’m interested in circling back and joining another firm because I feel that the one aspect that I’m missing currently is being not only part of a team, but having the ability to learn by working closely with a designer who has a greater level of experience than I currently do. I feel that I have access to all of the tools that I need to create exceptional and livable design, but also feel that I would like to challenge myself to grow further and feel like that is best accomplished under the direction of a seasoned design professional. So that’s me, and how I got here!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I should begin by saying that I feel that I’m very fortunate to have the opportunity to do the work that I do and to have the technical knowledge that I have. That said, I feel like the greatest challenge to me has been the fact that I’ve had to work twice as hard to get to the place that I’m with my career due to the poor quality of my early education. Again, I grew up locally in Highland Park and not only is education poor, but it isn’t valued overall – nor is achievement beyond meeting basic needs. So, with that in mind, I feel that I’ve always been willing to absorb more, learn more and try harder because I feel like I started at a disadvantage. At the end of the day though, I am very driven and feel like this struggle, as hard as it has been sometimes, has ultimately served me well and is the reason that I do have the skills that I’ve developed.

Alright – so let’s talk business. Tell us about Sub Folk Collective – what should we know?
Sub Folk Collective is founded on the idea that design is a collaborative process and that the driving force behind great design is passion and a willingness to take risks creatively.

As the company grows, we look forward to the opportunity to connect complementary creatives and collaborate on projects large and small. In the meantime, we’re excited to share some things that excite and inspire; everything from elements to elevate a room or tips on expressing your own creativity in your space to quick interviews with artists and musicians that we simply can’t get enough of!

In an immediate sense, Sub Folk Collective is a full-service design firm for whom no project is too large or too small. We’ll work with you and your budget to deliver the results that you want while managing the entire design process from start to finish.

Is there a characteristic or quality that you feel is essential to success?
Driven to take chances, and being yourself is a huge part of success and understand to love who you are and for me when you find happiness from yourself you could take on your goals and dreams.

Contact Info:


Image Credit:
Jessica Moncrief
Andy Hurvitz
Steve Miller

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