Meet Steve Farzam of Shore Hotel in Santa Monica

Today we’d like to introduce you to Steve Farzam.

Steve, please share your story with us. How did you get to where you are today?
I grew up in Southern California and completed my undergraduate work in Santa Barbara. In my 20’s I mainly focused on a career in public service particularly in emergency medicine, I worked as a paramedic on a helicopter where I learned the art of delegation in stressful situations and hectic environments.

In 2009, I turned in my flight helmet for a construction helmet, to oversee the building of the Shore Hotel. I quickly launched the operations on my own and took on a new journey in hotel management. I always try to surround myself amongst highly intelligent people and allow the experts to do their job.

We continuously strive to be the best hotel on the coastal plain. As a hotel, we continually evolve and in my personal life, I always strive to improve. As an example, I’m in my last year of law school with the intention of using my Juris doctorate degree to better suit the hotel operations needs as we continue to grow.

Has it been a smooth road?
Since I used to work on an aircraft, I typically use Flight terms. Our flight path has been relatively smooth with occasional turbulence. Bringing a solid team of executive together has required fine-tuning over the years to really improve the culture amongst our hotels. I have learned over the years that people work for money but they die for admiration and respect. Therefore, the latter two are always at my forefront.

We’d love to hear more about your business.
Our company is known to specialize in a five-star guest experience no matter where the guest is traveling from. Sustainability remains at our forefront. My family grew up in this community and we strive to keep an environmentally safe and friendly neighborhood on a daily basis hoping that our grandchildren will enjoy our stewardship.

Is our city a good place to do what you do?
Growing up as a child I was a challenge for any parent. Just because somebody would say something was right I would never take it at face value. I wanted to see it and experience it for myself. This plays directly into the daily operations of the hotel. I personally stay at the hotel on occasion and fill in some of the management positions to see what the organization is like firsthand from the guest experience all the way down to the hourly employee vantage point. These ingredients have lead for a recipe for continued success, mindfulness, and humility.

Contact Info:

• Address: Shore Hotel
  1515 Ocean Ave, Santa Monica, CA 90401
• Website: http://www.shorehotel.com/
• Phone: (310) 458-1515
• Email: [email protected]
• Instagram: @shorehotelSM
• Facebook: https://www.facebook.com/ShoreHotel/?fref=ts
• Twitter: @shorehotelSM
• Yelp: https://www.yelp.com/biz/shore-hotel-santa-monica

Image Credit:
Shore Hotel