Today we’d like to introduce you to Stephanie Saharopulos.
Stephanie, can you briefly walk us through your story – how you started and how you got to where you are today.
I was working in Retail Management for 18 years for Barnes & Noble. In my final years of working there, I was itching to do something creative. Music and Interior Design are two things I have always been passionate about so I knew it had to be something to do with one of those things.
Back in 2013, I was Djing at bars, openings and friend’s living rooms. I had been Djing for over 10 years for fun. I then started getting inquiries about weddings and that’s when I entered the wedding world. I was Djing weddings while I was still working but my work schedule didn’t allow for many weekends off. I had been getting a lot of inquiries for wedding jobs and that’s when I decided to take the leap and quit my job to pursue a career as a full-time Dj. When I look back, that sounds completely ridiculous.
The wedding industry was crazy! I was trying to market myself as a specialty DJ. I signed up for a Bridal trade show. That’s when things clicked. My booth was styled with neutral colors, texture and plants. Everyone thought I was marketing myself as an Event Planner. That was the moment I realized that I enjoyed styling my booth more than anything else.
The reason I loved Djing was because I had creative freedom. Djing weddings didn’t allow for that for me. So that was when I decided to pursue Event Planning.
My career in Event Planning didn’t last long before I knew that what I really wanted to do was open my own shop. It was my lifelong dream from the age of 9. I had been doing events with who is now my shop-mate Kimberly Latham. Working together on events leading to a great friendship. We found that we had so much in common. I shared my ideas with Kimberly and one day she said: “Let’s open a shop together!” She already had a shop but we still looked at other commercial spaces. With rents being on the higher side, we decided that I should just share her existing shop.
All 329 square feet of it! And that’s when Peacock & Co was born. We split the shop down the middle, one side Anneise with clothing and accessories and the other side Peacock & Co. When we started, Peacock & Co. mostly carried found and vintage Home goods with plants sprinkled in. As time went on, the demand for plants increased and that’s when we became a full-blown plant shop. It was a complete a total natural progression and we couldn’t be happier about it!
Has it been a smooth road?
The beginning was really hard. Narrowing down what customers were looking to buy, having days without any sales at all. I learned very early on that not everyone wanted to buy what I wanted to buy. I was being very stubborn and treated my shop as a museum rather than a retail store. I had to let go and start thinking like a business owner. As much as I would love for this to be purely creative, it is a business. Taxes are no joke! Finding that balance takes time.
We’d love to hear more about your business.
We sell plants and planters with some home sprinkled in. We specialize in Houseplants.
Our selection and layout change weekly, giving our customers ideas on how to pair plants with pots. I am most proud of how my shop-mate and I have made this shared shop thing work. We now look at the shop as one and have become Anneise & Peacock.
This partnership has been a huge factor in our growth. I think what sets us apart from others is the care we put into sourcing our plants. We take a lot of time making sure the plants we carry are healthy. We also try and keep things as affordable as possible.
- Address: 440 East 1st street Long Beach Ca 90802
- Website: wearepeacockandco.com
- Email: firstname.lastname@example.org
- Instagram: @peacockandcompany
Christel Robleto, Matthew Lujan