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Meet Stacey Stormo of Stormo & Co. Sustainability Design in La Habra

Today we’d like to introduce you to Stacey Stormo.

Stacey, can you briefly walk us through your story – how you started and how you got to where you are today.
I started out wanting to pursue a career in the fashion industry. I had always dreamed of having a clothing line with my best friend Sofia. We were going to call it “S & S”. We thought that was the absolute coolest idea in the history of ideas! I designed and sewed clothing as a hobby in high school and college, and worked in the costume shop in the theatre department at the University of Washington. I also worked retail part-time while I went to school. The more I got into the fashion industry the more I realized how toxic it is, both to women and to the planet. So I decided to give up on my dream for a while to pursue other avenues. Many years later, while looking into grad school programs, I discovered sustainable fashion. I decided to go back to school and got a Master’s degree from The New School in Strategic Design and Management. While there, I did my thesis on sustainable fashion and textile waste.

After I graduated, I ran my own sustainable fashion consultancy for two years, where I focused on keeping garments out of the landfill through mending, repair, alterations, upcycling and textile recycling. After I hit the two years mark, I decided I wanted to expand beyond the fashion industry and tackle sustainable business at large. With that sentiment, I started my own design firm, Stormo & Co. Sustainability Design. The work I do now focuses on utilizing Design Thinking to find innovative, outside-the-box approaches to sustainable business. I love my work because it not only allows me to connect with amazing and inspiring people but has brought my focus back into re-establishing harmony with nature in my life.

Has it been a smooth road?
It has definitely not been a smooth road for me. While pursuing my Master’s Degree, I also worked full-time at an office job. After graduating, I kept the regular “9 to 5” job through the full two years of operating the sustainable fashion consultancy. I also went through a divorce at the same time. It wasn’t until last January that I left the office job and took a gamble on myself to move full force into my design firm. I happily charged forward for the first few months of 2020 until the pandemic hit, which made things a bit more difficult. However, I’m always up for a new challenge and have used this time to really figure out who I am as a Sustainability Designer and what I can bring to the table to help save the planet and build a better future for all. As tough as this journey has been, I’m grateful for it because it’s brought me to where I am today.

We’d love to hear more about your business.
Stormo & Co. is unique in that we use a human-centered design approach to solving problems and implementing sustainable solutions. We’re known for our ability to get in and “get our hands dirty” so we can co-create projects with our clients that are fun, engaging and impactful. What I’m most proud of in building this firm is our ability to connect with people. We don’t look at our clients as companies, we look at them as people who are looking to make a change. Our job is to find a solution that is the right fit for who they are as a business and where they are in their journey. I love the connections we make, the inspiring conversations we have, and the lessons we learn from each other. We’re in this together with our clients and I think that shows in our commitments and in the quality of work we deliver.

Is our city a good place to do what you do?
I think the greater Los Angeles area is a perfect place for businesses like mine because it offers such a diverse array of businesses in all different industries and sizes, looking to solve all different kinds of problems. I couldn’t ask for a better fit as a Designer because my specialty and passion is being able to look at each individual company and curate a unique experience for them. Los Angeles may not be the easiest place to start a business, but if you are courageous enough to start one here, I think you’ll find the experience to be enlightening, invigorating, and will make you a stronger business-owner than you might have become elsewhere.


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Image Credit:

Stacey Stormo, Nathalie Orozco

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