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Meet Southbay Photographer: Tiare Rush

Today we’d like to introduce you to Tiare Rush.

Tiare, please share your story with us. How did you get to where you are today?
I have always been artistic. I grew up in Hawaii daydreaming of one day moving to the “mainland” as we call it. Back then I expressed myself through sketching and poetry which I carried all the way through moving here to California in 2005. In 2006 I moved to Las Vegas to take a job opportunity, and it was here that my medium shifted from words on a page to images on a screen. I didn’t make the change on my own, I loved looking at photographs but have never thought to pick up a camera professionally, But a friend who liked my Myspace selfies begged and begged me to do a photo shoot for one of his artists (a rapper) that he was developing. I didn’t even have a camera, but he did so I borrowed his and got to work. It was love at first click and I went and got my own camera the next day. I was surprised at how well the photos came out and that really fueled my fire. It snowballed from there, really. People saw the work from that shoot and started to ask about me. My career since then has been completely through word of mouth referrals! I have shot everything from musicians to model portfolios, to events and weddings!

Has it been a smooth road?
No, it has not. Photography equipment is expensive and with no formal training, I had to learn by trial and error. My biggest fear was always and still is that I will fail, that someone will hate their images! But, so far no complaints! My biggest challenges were being able to afford better equipment, and getting over my fear. I have actually turned down big jobs for fear that I couldn’t do them, even though my client had every confidence in me.

What is the most difficult part of what you do?
The hardest part of my business is honestly the “business” part of it if that makes any sense. I have an inherent need to want to help others, so when I quote pricing I have always been really flexible when people tell me that my rates are out of budget because I really want to help them out. But I have come to realize that in helping these people who will in fact profit from my photography and taking a pay cut myself, is not helping my business to grow. So it was hard for me to learn to draw that line with regards to sticking to my rates, which are very fair for the work that I produce.

How do you define success?
Success to me is continued growth if I am continually growing as a business and a person, and I am still getting booked, and still getting creatively challenged then I am successful.

What are your plans for the future?
Well, I am planning to start marketing and expanding my services in the future after I have completed my bachelor’s degree (3 classes left). Since I will have more time and energy to dedicate to it.

Contact Info:

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