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Meet South Bay Makeup Artist/Educator & Hairstylist: Tanya Deemer

Today we’d like to introduce you to Tanya Deemer.

Tanya, please share your story with us. How did you get to where you are today?
My college degree is Fashion Design, which led to some makeup work along the way, but wasn’t really what I saw myself doing forever. And then something changed one day and I knew that I definitely wanted to be a Makeup Artist. After I also attended Cosmetology School, I decided to buy an upscale salon/spa in Illinois with a business partner. I worked as both a Hairstylist/Makeup Artist for several years and continue to do so today. I work in the Film/TV industry, as well as Fashion/Editorial/E-Comm/Bridal/Salon industries. I just recently opened the South Bay LA Makeup Artistry Institute, which is a labor of love and an outlet for my passion of teaching my craft to aspiring Makeup Artists all over the world. I have been educating for over 5 years at Trade Shows and Retailers for a top makeup company as a freelance artist and I love every minute of it.

Has it been a smooth road?
Until I moved to LA, it was definitely a bumpy road, but the minute I moved here, things really started to fall into place. That’s how I know I’m in the right place.

Being from the Midwest, my career dreams seemed frivolous to many. It’s not very common that someone can dream this big and make it a reality when they listen to people who don’t believe it can happen. I just had to rise above the negativity and focus on my big picture.

Is there some part of you work that is particularly difficult?
For me personally, the hardest part is keeping up with social media! In order to market myself properly, I have to manage so many different social platforms and it is quite time-consuming.

What are you striving for, what criteria or markers have you set as indicators of success?
Success, in my eyes, is someone who has put in the hard work and time it takes to become a recognized master of their craft to others in the same field. I love to help fellow makeup/hair artists grow and now, I have the opportunity to do so.

So, what’s next? Any big plans?
Since I just opened my makeup school, I had to re-write my goal timeline. The school happened ahead of schedule. Now, the future consists of expansion opportunities for my school. I’d also love to launch a cosmetics line down the road, but that will consist of years of product development. I’m ready for whatever the future throws at me.

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