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Meet Sos Adame

Today we’d like to introduce you to Sos Adame.

Thanks for sharing your story with us Sos. So, let’s start at the beginning and we can move on from there.
In 2009, I was always so jealous of seeing people on Facebook going to raves and having such a great time. It was my senior year of high school, I gave EDM a chance and fell in love with it. It was the first time I felt emotion in music. I grew up listening to hip hop and r&b but it never hit me like this. The first few events I actually shot were some of my school dances. After my senior year, I was committed to becoming an event photographer. For most people that don’t know, it’s extremely difficult for an artist or management company to hire a kid with no real portfolio work. I had even tried doing free gigs for large media publications but nobody budged. I can’t really blame them either. The next best thing I thought of was to just make my own media outlet.

So I did and for six months, I lied to big PR groups and management to build up my portfolio. Eventually, it worked and five months later, I was asked to go on my first bus tour across the United States. At the time, I was going to college for Architecture so I ended up dropping all my classes to go on this adventure. It was a HUGE decision that I just couldn’t refuse. Over the next five years, I had built an amazing relationship with various artists and labels. Eventually, I just got tired of the industry. Everything felt so repetitive and I was yearning for something new.

After doing photography full time, I decided to try video. The Hundreds ended up hiring me as their full-time video editor. I did that for six months and learned to appreciate streetwear and art. I’m now the marketing director for a promotional company. Any time or moment I have to spare it’s solely focused on my art. Whether I’m working on my self-portrait project called “sad boy” or shooting portraits of upcoming artists, I will never stop moving forward.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s never been easy. From the outside looking in people have always told me that I’ve been so “lucky”. Luck didn’t get me to where I am today, I got me where I am today. I was the one sending 20 emails a day to 20 different management groups hoping somebody would hire me. The music industry is cut throat so you need to be smart on how you talk to people.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
What really sets me apart from everyone is that I’m me. I left the music industry because I was tired of being placed in a box. I’ve done video for a big streetwear brand, traveled across the US for multiple years on a tour bus, and now I’m just shooting whatever I want to shoot.

So, what’s next? Any big plans?
I’m really looking forward to continuing working on my self-portrait project “sad boy”. I’ll most likely make it to a zine or something. I am also really excited to do freelance work with more streetwear brands.

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Image Credit:
Sos Adame

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