Today we’d like to introduce you to Soo Jin Lee.
Thanks for sharing your story with us Soo Jin. So, let’s start at the beginning and we can move on from there.
Hailing from South Korea, I am a multidisciplinary designer currently residing in Los Angeles. After graduating from CalArts Graphic Design, I am working as a freelance graphic designer whilst attending grad school.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel like I am always on an adventure, riding in a car on a bumpy rough road, striving to find more projects to work on. As a designer who is still at the beginning of their career and almost the end of grad school (haha), it is always hard to juggle work and school and balance them. But now I am getting used to handling both and am ready to have more fun projects!
We’d love to hear more about your work and what you are currently focused on. What else should we know?
For my commercial work, I mainly focus on freelance graphic design projects at the moment. For example, I was lucky enough to work with the L.A Times on their food section relaunch, which was a really fun opportunity. This is alongside numerous other interesting projects doing social marketing for cosmetic brands and working with social media influencers on their projects. Aside from freelance work, I am having fun with my ongoing self-initiated graphic design project called Replica. It is an amalgamation of recreated memes, signs, banners, and stickers that we see in our daily lives. I approach these topics and objects in a humorous and often sarcastic way. I think Replica is something I am very proud of. Alongside graphic design, my other design interest is mixed reality. I like to play with conceptual components or mundane objects and digitally put them into absurd and humorous scenarios using Unity.
What moment in your career do you look back most fondly on?
I would say when my self-initiated graphic design project Replica got featured on a few magazines and sites which I didn’t expect at the beginning of the project. The initiation of Replica was to keep myself busy, motivated and inspired after my first internship. However, Replica has become one of my favorite projects I have done, a passion project that gives me my own freedom to creatively express myself outside of the constraints of freelance work. Through the project, I was able to grow my design personality.
Soo Jin Lee