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Meet Sisongfa Noukhay of Greigh Goods in Manhattan Beach

Today we’d like to introduce you to Sisongfa Noukhay.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
One of my earliest memories was of my stepmother sewing. I would use those leftover remnants of fabrics to construct clothes for my dolls. I grew up in a small town and with the limited fabric selection, I would go the local thrifts store and look for vibrantly printed silks and tactile fabrics plus it was a lot cheaper. I also loved the idea of repurposing them. A faux fur jacket was converted to a mini skirt. A bell bottom jumper transformed into an A-line halter dress with dramatic slits.

However, I never really saw myself working in the fashion industry. Making clothes had always been my first passion yet it was never instilled in me growing up that I could ever do something creative for a living. I saw it as a hobby, not a career. I was actually pre-med and a biology major at UCLA. The further I got into my major and my upper divisions, the more disconnected I felt from school. After college, I was really lost. That’s when I started sewing again. This vintage store, Jet Rag, would have dollar sale Sundays, where each piece would cost one dollar. It brought me back to what I love to do the most — create and sew. It was around this time that the light bulb went on and I was able to connect the dots and change course.

After designing for over 15 years for other contemporary labels and brands, I was burnt out and took a break. I had a friend, who at the time, lived in Venice across from this charming boutique, where the owner sold her own clothes that she designed and produced locally. After visiting the boutique, I became inspired to open up my own shop one day with my own designs.

Has it been a smooth road?
There were some challenges of opening the store that were unique to us. The inception was to create and produce our own clothes that we could exclusively sell in our shop. By the time most clothing brands open their own stores, they have already developed a cult following or are well established and branded. We were neither. With the risk of carrying just one label, the challenge was to design a tight, well curated, yet expansive collection of varying silhouettes and styles as best we could. Because we carry such an exclusive selection of product with just our label, we have to be in tune with what our customers want. It has made us more focus how to service our customers better.

So let’s switch gears a bit and go into the Greigh Goods story. Tell us more about the business.
At Greigh Goods, our mission is to create luxury women’s clothes, combining beautiful fabrics with great fits, that are accessible and affordable. What makes us unique is that we actually design and produce our own products. Furthermore, the designing, draping, patternmaking, and fittings are all hatched in this storefront. So the shop also functions as an atelier. The design evolution and process are completely conspicuous and integrative with our customers. We offer alterations on our pieces such that each piece can be fitted and personalized to the individual. That is what sets us apart from other shops. We can customize any of our styles as well as develop new and custom designs altogether. We offer a wide selection of fabrics and prints to choose from. Furthermore, we are becoming a destination for our beautiful prints and fabrics along with our flowey silhouettes and timeless aesthetics. Our customers come to us because they can’t find what they are looking for elsewhere.

How do you think the industry will change over the next decade?
There is so much access to information. Consumers are more educated than ever and have become more curious to the backstory of the products they are purchasing. Consumers will look to brands that promote transparency and have a strong identity to them. There is a global shift towards sustainability and ethically made products. At Greigh Goods, not only are our clothes ethically produced, they are 100% locally produced. Further, 100% of our clothes are sustainable. We only use deadstock fabrics or recycled designer fabrics and textiles that are no longer useful to other factories and companies.

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Image Credit:
Charles Alexander

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