Today we’d like to introduce you to Vidya Vox.
Vidya, we’d love to hear your story and how you got to where you are today both personally and as an artist.
Vidya Vox brings together influences of her Indian-American heritage to create music that is refreshingly unique and contemporary, seamlessly fusing together the intricacies of Indian music with elements of electronic and hip-hop for an undeniably catchy sound. Since launching her YouTube Channel in 2015 with mashups of Western pop hits and music from her native India, Vidya has amassed over 600 million views and over 6 million subscribers, changing the course of her life in ways she never thought possible.
Vidya’s initial direction was medicine, not music. But it was while she was on a pre-med track at George Washington University that she indulged in her passion for music, and began posting YouTube videos. Upon graduation, Vidya took the leap and decided to pursue a music career full time.
Mad Dreams continues Vidya’s dream of creating an original culture- and genre-blending songs that fuse the contemporary and traditional in a distinctly original sound universal in appeal. Like Kuthu Fire, Vidya’s first EP of original songs, Mad Dreams is fueled by Vidya’s crystal-clear and agile voice that transcends genres.
With over 153 million views, one of Vidya’s most successful videos, Be Free, is an original song from Kuthu Fire, mixed with Malayalam folk song “Pallivaalu Bhadravattakam.” Vidya’s mashups have since gained worldwide recognition from the likes of Major Lazer, Diplo & Hrithik Roshan. Vidya has been featured in publications such as Billboard, LA Times, Vogue, Elle, NPR, Cosmopolitan, BuzzFeed, The Hindu, Deccan Chronicle and many more.
Vidya performs live with her own band throughout the world, including India, Mauritius, Trinidad, Suriname, Dubai, Hong Kong, and the U.S. Vidya was born in Chennai, grew up in Virginia, and is based in Los Angeles. She grew up singing Carnatic Classical music, and is currently learning Hindustani Classical and taking Western voice lessons. When Vidya isn’t singing, writing, producing and posting to YouTube, she’s enjoying the warm weather, tennis, reading, and expanding her dance repertoire. Vidya continues to explore the new directions that music takes her, and truly hopes you will join her on this journey.
We’d love to hear more about your art.
I make music! I always dream of a world between India and America, a world that does not yet exist but one built on multi-cultural empowerment. My music is a mixture of Indian music, pop, electronic and a bit of dance. The inspiration behind it was my growing years, whereas a first-generation Indian American, I faced a constant identity crisis. How can I assimilate to the culture here in the US, while holding on to my roots? Through my music, I realized that I don’t have to be one or the other, both are a part of me and who I am. I finally feel complete within myself and comfortable in the skin I am in (for the most part, nobody is perfect)!
Do current events, local or global, affect your work and what you are focused on?
I don’t think so. I think an artist’s ultimate duty is to be true to themselves and speak their truth through their art. That empowers people to speak theirs. If that means they want to speak on current events through their art, then so be it! If not, then that’s their choice as well. However, I think everyone should be vocal about current events through other platforms. Social media has given us the tools (if used well) to be outspoken against injustices and stand up for people less heard in our society today and in turn, affect change.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
All streaming platforms, and YouTube!
- Instagram: Www.instagram.com/VidyaVox
- Facebook: Www.facebook.com/VidyaVoxMusic
- Twitter: Www.twitter.com/VidyaVox
- Other: Www.youtube.com/VidyaVox
Temptest Media, Ricki Quinn, Olivia McManus, Priyanca Rao