Today we’d like to introduce you to Simon “Cheese” Fobi.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m a kid that was born and raised in the inner city of LA, which made me exposed to different lifestyles and culture. Art was one thing that I gravitated to as a safe place. I can remember being a kid and being lost in a painting or graffiti because of the execution of the piece. In high school, my art teacher put the battery in back and said you better do something with your talents and become something.
Once I got to college, I kinda knew what I wanted to do but wasn’t sure which way to take it. I knew I wanted to something with graphic design and fashion, but I wanted to finesse it in a way where I don’t have to be in class all day. Me and my childhood friend started a clothing line in our early 20s, but we had no clue on how to design anything. We just knew what we wanted but had no technical training.
After paying for graphic designers and illustrators, I came to a conclusion of learning illustrator to design my own stuff to save on cost. Once Instagram became popular, I started to post some of my character designs and random creative designs. With the love and support from friends and family my work started to spread, and now I take on client works from all over the place.
Has it been a smooth road?
It has not been a smooth road at all. Everything that I have learned was self-taught, so finding the time and passion to work on things was tough. I had to find that balance in my life and make priorities. Being young and ignorant to a lot of things early on created roadblocks that should not have been there. Those moments taught me to step back, do some research and come back stronger.
The clothing line we had failed, but it was our great success because it humbled us and taught us so much about ourselves. In that time my mom became sick, my 9 to 5 sucked, my car died, and I felt defeated, like what the f*#k can I catch a break. Money wasn’t always there, so I had to become creative on how I get it & maintained it. I just had to believe in whatever I did creatively would get me to the next step.
So, as you know, we’re impressed with Cheese Politics – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Hahaha, honestly I still don’t know. To me, I’m just a person that do many things. Yes, the bread and butter is the graphic design/illustrations but anything that gives off visual stimulation I’m in. From putting parties together, set designs, creative design, brand identity and etc. I’m proud of my illustrations.
The joy I get from clients when they see themselves as a cartoon in a weird, funny pose is priceless. I’ve always wondered why people like the work that I do because to me the work is never finished or I could do a little better, but I guess that’s the artist in me.
I really can’t say what sets me apart from others, but I do know I got an eye for what would get people talking.
Let’s touch on your thoughts about our city – what do you like the most and least?
I love everything about my city, Los Angeles is me. Growing up here taught me everything and showed me what’s real and fake.
Especially growing up in south central/Inglewood you deal with so many personalities, you learn how to navigate thru situations. You can snowboard, surf, hike and do whatever all in the same day. Where else can you do that? The one thing I do hate about my city is the people coming into it and not giving it respect.
Right now, it’s a huge melting pot with people from all over. Some come with the mindset of Hollywood bright lights and gotta have a tough attitude, but that’s not LA at all. The natives are most ginuwine down to earth people ever & I’m glad to be an Angelino.
- Website: Cheesepolitics.com
- Instagram: Cheesepolitics
- Twitter: Cheesepolitics