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Meet Silvia Carluccio of Lovell in Santa Monica

Today we’d like to introduce you to Silvia Carluccio.

Silvia, can you briefly walk us through your story – how you started and how you got to where you are today.
I moved from Italy ten years ago to follow the dream of becoming a concert producer. I did not know exactly what that meant at the time! I won a full scholarship at Cal State Long Beach where I received a Masters in Musicology. Started working for Live Nation as an intern, shortly after was hired as a receptionist at The Wiltern, and moved my way up: office manager, operations manager, assistant general manager, general manager. I was at The Wiltern for a little over six years. After that, I spent one year at Live Nation corporate offices as the director of created content, creating event formats for Live Nation clubs and theatres. I recently resigned from the company to start my own business, where I continue creating and curating event formats, focusing on events that have a social impact on our communities.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The biggest challenge for me was not being an American citizen and working hard towards obtaining the right paperwork to legally work in the country… I moved to California with $1,500 on my bank account, chasing the dream of working in a very competitive industry. The process has been a real journey. I started with a F1 student visa and had to prove myself and my work’s worth to be able to stay and be granted an O1 visa (worker with extraordinary ability) and later a green card. I owe a lot to Live Nation who’s been a huge supporter of my work and has been a great employer along the way.

Please tell us about Lovell.
Lovell’s mission is to “awake our communities one event at the time.” I strongly believe human connection is the best way to inspire each other, meet each other, and learn form one another. Lovell has two core businesses: consulting (event production, marketing, PR, event design) and Lovell Presents (in house created events). The common denominator for all projects is focusing on events with social impact and that offer tangible solutions, including raising awareness around sustainability best practices, homelessness, women empowerments. We’re currently developing InnerMission LA, a festival that focuses on Los Angeles climate crisis and relies on arts and entertainment to offer practical solutions and inspire Angelenos to live a more sustainably conscious lifestyle.

Has luck played a meaningful role in your life and business?
I’ve been lucky in meeting people who’ve believed in me and helped me along the way. I would not be here today without them.

Contact Info:

  • Address: 427 25th st Santa Monica
  • Email:
  • Instagram: millycarluccio

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