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Meet Darlene Deluna of The Signature Group Bookings in Studio City

Today we’d like to introduce you to Darlene Deluna.

Darlene, please share your story with us. How did you get to where you are today?
I’m originally from the inland empire, Colton/San Bernardino area to be exact. When I was a teenager, I always knew I wanted to live in “Hollywood” so when I turned around twenty-one, I decided to save my money and move to LA. I had numerous Jobs just trying to figure out exactly what I wanted to do. I ended getting a job at a restaurant, where the owner decided to open up a club next door. I asked if I could work there as a manager. He agreed, this is where I learned a lot about the nightclub Business. About a year or so after, the venue closed. At that point I was worried about my next job so I spoke to the promoters “Kings of things” and “supreme team”. They agreed to give me a job with them on their promoted nights, as a VIP HOST. I was a Host in Hollywood for a few years at all of the top clubs Throughout Hollywood. This is where I learned the full aspect of the nightlife business. I built a ton of amazing relationships with different Promotors, nightclub owners and celebrity clients. With that information I went on to produce and promote my own events also starting the first urban strip club and the first brunch day club, as well as many other partnered events.

During that time I met a guy named French Montana he was a up and coming rapper, We became good friends and ran around Hollywood together. To help French push his music I asked my promoter colleges if we could have him host a few parties, they agreed. He starting getting more of a buzz and shortly after he dropped a big single “pop that” that took him to another level. At this point I was one of the closest people to French in LA, the promoters kept reaching out to me asking to book him. This is where I got the light bulb moment of beginning to “book Artist” from the knowledge and contacts I gained over the years. From there I begin to book various artist, OT GENASIS, YG, DJ mustard, etc. with the knowledge I had and grace of God, support from my boyfriend, Family & Friends. I was pushed into the booking direction full force. I went on to open my own talent booking agency, “The Signature Group Bookings” we have been in business now for about eight years, we have really shown and proved ourselves to get to where we are today.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have been many struggles along the way, in the beginning fighting for my respect was a big one, other agent’s challenged me and I really had to show and prove myself. Another one is dealing with egos. That has been a tough one for me personally, because when it comes to getting business done, I do not have one. All I want is to get the job done, so everyone is satisfied.

The Signature Group Bookings – what should we know? What do you guys do best? What sets you apart from the competition? The Signature Group Booking agency is a full-service Talent agency. we Provide Talent Booking, Touring, Product placements, curate special events, A&R as well as Management and many other special projects. We have worked with everyone from Chris Brown, Cardi b, Future, Rich the kid etc. to athletes as well as your favorite reality stars, models and DJ’s. We have expanded to international bookings as well as International touring, We also are very proud to announce our new clients Fivio Foreign and Ambjaay, amongst all of our other up and coming artist that are signed to us. What sets us apart from others is how hard we go for our clients, anything we can do to further their Career we will go above and beyond to do! Our reputation also is something I take extreme pride in. Our most important moto is to be able to create a quick and flawless transaction for all of our clients.

What moment in your career do you look back most fondly on?
My proudest moments so far have been watching our clients develop from beginning stages of their careers, to where they are now. Charting, receiving gold and platinum plaques, selling out shows and tours etc. it’s been incredible to see and know we helped them get to that point.

#BlackLivesMatter ✊🏽✊🏿✊🏾

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