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Meet SH/Sadler

Today we’d like to introduce you to SH/Sadler.

Julia was born in Stockholm, Sweden, where she studied theater and performance. In 2002, she moved to London to continue her studies, obtaining her BA in Fine Art (film/video/performance) from Central Saint Martin’s College of Art and Design in 2005, and her MFA in Fine Art (media) from the Slade School of Fine Art in 2007. She currently lives in Los Angeles where she works as an editor and photographer. In 2019 she was awarded the Julia Margaret Cameron Award for Photographer of the Year as well as IPA’s Fine Art Photographer of the Year.

Nic was born in the UK, graduating from Curtin University in Perth, Western Australia with a BA in Linguistics and Film Studies in 1985. He began his career as a Cinematographer in London in 1995, working on numerous music videos, commercials and feature films. Nic moved to Los Angeles in 2005 where he still lives and works in a variety of disciplines from photography to film-making & product design. He won an Emmy in 2018.

SH/Sadler came into existence as an artistic collaboration between Julia SH and Nic Sadler in 2012 to create dramatic images, force the viewer to re-evaluate the concept of beauty and challenge the prevailing aesthetic.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In the last few years, the proliferation of social media has altered the way we interact with culture and each other. The standards of beauty that were previously applied to models in magazines, now extend to the images presented by the public at large. Watching people take selfies now reveals this. It’s an act of studied self-knowing. Long gone are the days of a single snapshot on a disposable film camera while on holiday. The images we take of ourselves have gone from less than 20 a year, to sometimes thousands a month, in some cases.

The techniques of “beauty photography”, seen as a kind of black art in the 90’s, are now common knowledge. There is a new generation of people who have comprehensive knowledge and skill in managing their image; knowing what camera angles are flattering to them, and using digital beauty filters to enhance features and minimize others. All of this leaves us with a question: What do we consider beauty in 2019? Where is the line between what is beautiful and what is ugly.

The work we produce often push a lot of buttons and it’s been a challenge to convince a lot of publications to run our work because the fear of backlash.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
We specialize in creative beauty, Fine Art imagery and music editorials. We take great pride in working with creatives from different fields to create dramatic and provocative images that hopefully last longer than the magazines you see the images printed in.

So, what’s next? Any big plans?
At the moment, we are looking to make more commercial work while still maintaining our signature style. We are also hoping to do a gallery show of our Fine Art work as well as collaborating on new work with brands and creatives across all disciplines.

Contact Info:

  • Website: www.shsadler.com
  • Email: shandsadler@gmail.com
  • Instagram: @shsadler

Image Credit:
SH/Sadler

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