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Meet Shima Razipour of Movoto Real Estate in South Bay/ Palos Verdes

Today we’d like to introduce you to Shima Razipour.

Thanks for sharing your story with us Shima. So, let’s start at the beginning and we can move on from there.
I began working (interning) as a writer at a prestigious Real Estate magazine right after college. I studied journalism and thought that’s what I wanted to do- write.

I got what felt like a dream job until I realized I was helping make others “wealthy.” I was offered a full-time position and told the editor I would go to New York that weekend and decide when I was back.

Upon returning, I got a call from my cousin saying Keller Williams Palos Verdes Realty was looking for a new Director of First impressions. Even though it felt like a drop-down in terms of my career, I looked it as an opportunity to essentially figure out what it was I wanted to do.

I loved writing- but didn’t want to do it for someone else. After getting hired, I listened in on the Team Leader when she would recruit other agents. In just six short weeks, I got my license and after one year in that position, I branched off as a Realtor!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
When I first began, I was so young! My greatest struggle was having a baby face. My own fears weighed heavily on my performance. I feared that I couldn’t make it or be taken seriously because I was “young” and never owned or purchased a home. In result, I decided to use my weakness to grow. I decided my youth was what I could sell… and I did! I told clients that I was fresh, motivated and experienced in marketing. I knew how to create videos and engage on social media. It worked. I’m proud to say 90% of my business comes from sphere of influence, referral and social media. This is rare for this sort of business as were taught to work for it through open houses, door knocking and cold-calling.

Movoto Real Estate – what should we know? What do you do best? What sets you apart from the competition?
A year ago, my entire team of 10 agents was approached by a new Real Estate company. Because of our level of influence in the community, presence on the board and committee, they asked us to be the face of this new company. As a team, we decided we’d only leave our company, Keller Williams Palos Verdes Realty if we all left. I personally don’t do well with change and was the last to agree. After leaving, I struggled for several months to feel strong about this new company but today, I couldn’t be more proud! We are a small, yet innovative company hoping to change how the real estate business is perceived through our knowledge. What sets us apart is that we’re still very new to the South Bay, but our team is not. This has benefitted us tremendously in becoming known in the community.

What is “success” or “successful” for you?
For me, success has not ever been how much you make, where you live or what you own. The reason being is my parents moved here from Iran and have built their empire alone. They own a well-known Persian restaurant and an auto body shop. I’ve seen firsthand what it takes to establish yourself in a world where there are so many options! Through them, I’ve learned success is people wanting to come to you and to work with you solely because it’s you! My idea of success is that my clients want to work with me as their agent because they trust me as a person, not what my company has to offer. Having the trust of your spheres, clients and referrals is one of the most underrated factors in running a business.

Contact Info:

  • Address: 445 Silver Spur Rd
    Rolling Hills Estates CA 90274
    United States
  • Website:,
  • Phone: 3104890929
  • Email:
  • Instagram: Sellwithshima

Image Credit:
Aileen Porter

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