Today we’d like to introduce you to Sherman Perryman.
Hi Sherman, we’d love for you to start by introducing yourself.
My Entrepreneurship story started really before I could remember but let’s say five years old. My Parents had a company called Jeannie’s Cookies and they would have my siblings and I sell the cookies for the company after church. The deal was if we sold all our cookies, we could go out to Pop’s Kitchen (which unfortunately got burned down in the 1992 Riots) to eat.
I used those skills to sell candy at school starting at ten years old. My parents acted like they didn’t want to buy us clothes but the reality was that two incomes couldn’t support trendy brands like FUBU and Jordan sneakers for a seven person household. I took matters into my own hands My slogan during that time was, “want to buy some candy?”. I was so creative that I created my own candy to sell to my classmates. I would buy airheads and wrap three of them around a sucker bag it up and sell it for a dollar. It was a whole process! I would pack all of them into the front of my windbreaker jacket pouch and they would all be gone by nutrition. I was making lots of money and I was very disciplined as well. I never got high on my supply, lol.
How I got started in real estate and financial services…
I was that young kid up late watching those infomercials (getting manipulated) about how someone created a fortune from real estate and newspaper ads. So I would credit that in getting my interest in wanting to get into real estate and wanting to start that as a business. My interest was to always be an investor.
The interest led me to originating loans in 2005, at 19 years old, for a company called Genesis Mortgage. I’d heard about the company through a friend who was quite hesitant of setting me up there. However, I remember him saying that it was on Del Amo and Lakewood blvd in the Washington Mutual building. I went there and found the company and told them I was looking for a position. I got the Job!
I went on to work for several mortgage brokers when I relocated to Atlanta to attend Morehouse College.
I moved back to Los Angeles and I decided to take real estate classes at El Camino College in 2010 and there I met an accountant named Felix Vance. He taught me how to do taxes and I took off in the tax preparation industry. It remains part of my business today.
Taxes are an interesting concept from the perspective that they are basis for so much we need financially; from a personal mortgage to qualifying for financial products to help grow ones business. I had to learn about almost every business so I can figure out the best tax advantages. For example, I have learned that structuring your business as a Corporation or an LLC is dependent on the type of business you own. All in all, it has proven to be a great part of my business because of the consistent demand for competent and trustworthy services.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road was not smooth at all! I started many businesses during the recession due to the limited positions available in my industry. I had to figure things out and I had plenty of successes and failures. I had failed at selling Indian Hair and beauty products. I was successful at web development, club promotions and I even bought and resold cars. Situations had really gotten real when I heard the saying “I am pregnant” back in 2012. I needed some stability. The ups and downs of entrepreneurship would not sustain a family. Luckily I received a random call while I was at the car auction offering me a position as a Senior Loan Processor at Wells Fargo. I asked how much was the pay and almost dropped my phone! I was like heck yeah I will take it. I went to the interview and was hired. I was still doing taxes on the side and right after work I was meeting up with my clients back to back until 10pm and then headed to work the next day. I was called a workaholic and every name you can imagine at the time. I just knew that I had a goal that I had to achieve and my stubbornness ended up being beneficial. I ended up getting an apartment for my daughter and her Mother. Everything was going as good as it could get. Then after holding the position for 10 months the company laid everyone off! I was devastated. Now I had multiple mouths to feed and I was back to square one. I made a vow to never be the victim of a company being able to say when I can and can’t work. So I put my Entrepreneurship skills in overdrive and dedicated everything I had. I had learned that when your back is against the wall and you have real responsibilities you will either fight or take flight. I decided to fight. Then I ended up making more money than I would have ever made at Wells Fargo. I have been riding the waves of Entrepreneurship since then with no turning back.
We’ve been impressed with Blueprint Financial, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The firm specializes in financial services such as real estate, taxes, estate planning and business consulting. I am known for tax preparation and business consulting. I am differentiated by my hands-on experience in business. My consulting has been based on real life tools I have learned through the beautiful struggle of entrepreneurship. I am proud to say that everything is done with the utmost integrity and professionalism rooted in years of research.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
In the next 5-10 years, I see this industry expanding due to the new wave of entrepreneurs and people who will need help. I do feel like more people are aware and searching for ways to do business in the proper manner.
- Instagram: www.instagram.com/lordshermp
- Facebook: https://www.facebook.com/sherman.perrymanjd.1