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Meet Sherin Abdalla of Picture Perfect Photography in Santa Clarita

Today we’d like to introduce you to Sherin Abdalla.

Sherin, can you briefly walk us through your story – how you started and how you got to where you are today.
My profession is in IT, but I’ve been a photographer since I was a kid. I mostly did it as a hobby, shooting vacations, trips, family, etc.

I was laid off in 2015 so while looking for my next IT opportunity, I started to contemplate the idea of shooting events in my spare time, until I find my next job. I started out with simple birthday parties, which lead to anniversaries, reunions, quinceañeras, parties, and eventually to headshots, portraits, fashion, real estate, sports, and products.

I now shoot everything under the sun.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been easy, nor is it easy now. My biggest challenge is acquiring new clients. This is a very competitive market. People nowadays bye expensive cameras and call themselves “photographers”, not having any idea of composition, lighting, setups, or even how to properly use all the features of their cameras. They just put the camera on Auto mode and shoot. There are also a ton of very accomplished professional photographers that have been in business for years, taking away part of the pie.

In addition, today’s technology with the half-decent cameras on iPhones makes people shoot events with their phones, bypassing the true quality of a professional photographer.

Alright – so let’s talk business. Tell us about Picture Perfect Photography – what should we know?
I specialize in quality and customer service (quality for the images that I provide and good customer service to all my clients). And that is evident from all the 5-star reviews that I constantly receive from my customers. The most important thing for me is a happy customer. I want anyone that hires me to feel that they got their money’s worth. That’s why I go above & beyond to deliver exceptional service.

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