Today we’d like to introduce you to Sherika Nicole.
Sherika, can you briefly walk us through your story – how you started and how you got to where you are today.
So, I started selling accessories in the year of 2006. Naming the business “Babygirl Accessories.” I would sell accessories from the trunk of my car. At that time, I would sale accessories wherever I went birthday parties, beauty salons, school, etc. I was a single parent and a full-time student who needed extra money. I always had a love for fashion as well as helping others express themselves through style. However, things took a turn for the worst in the year of 2007 and I stopped selling accessories. Just trying to maintain everything was hard. I needed to focus on school and my children. However, in the year of 2009, I started my business back up because things were running a little better for me financially. At that time, I also started selling women’s shirts and dresses. They were the easiest to manage at that time. I continued to sell items out of the truck of my car. Eventually in the ending of 2010, I started an online store and changed the name of my business. I had two other names before deciding on Hung Up. I thought that it was catchy and would grab the attention of potential clients. Hung Up Boutique is creatively named as a nod to my own fashion sense. After I started my online store, I then created social media pages and started promoting my business. I did a lot of research and planning which helped a lot with execution. In the year of 2011, I was working a 9-5 and this truck came to our job selling vintage jackets out of a truck. Instantly an idea clicked in my head of having a mobile boutique on wheels. I started researching mobile boutiques and I could not find one in the Los Angeles area. So, I started looking for a truck but finances got in the way yet again. However, I did not let that stop me at all it was a dream of mines to own and operate a mobile boutique and I knew it would happen. I continued to do business online which grow my clientele. Fast forward to the year of 2013 things were going great and I was in the process of purchasing my step van. I had just graduated from UCLA graduate certificate program earning my Paralegal Studies Certificate. I was promoted at my job, which was great, but a month later after being promoted I was laid off. Yes, you heard me correctly another financial hit. However, I did not let this stop me! I was laid off with $6,000 to my name, a single parent with two boys and no steady income coming in. Therefore, I decided it was time to totally step out on faith and trust God. I was laid off in May of 2013 and a month later, I purchased my first truck to start operating my mobile boutique, which left me with nothing. I paid my rent for 2 months, my car note, and everything else I relied on total faith. After I purchased my truck for the business, I started to get it remodeled and in the process of getting it worked on, I found out that the truck was damage. I was devastated as this was another setback. However, I kept the faith. By this time, I was called back to work at the company that I was laid off from and getting that call back happened right on time. I ended up selling the truck and purchased another one. I immediately started to get it remodeled and ready for business. I had my grand opening for my mobile boutique in the year of 2014 and since then I have been operating the business online and mobile. Deciding to step out on faith and start my business is one of the best decision that I ever made. I got to this point in my life by being persistent, consistent, and with a whole lot of FAITH. A process that I went through that has taught me so much. I am now able to motivate others by encouraging them to step out faith and accomplish their dreams. By deciding not to give up on my dream this business led me to other business opportunities such as speaking, consulting and operating another business called Define – Plan – Execute Your Vision, which is a Vision Board event company. Through this business, I am able to help others turn their visions into reality. I am also able to influence others by utilizing social media platforms to provide different strategies to help in everyday life, entrepreneurship, business, and fashion. I have attained two Master Degrees of Science in Management & Leadership, Pepperdine University and Psychology, University of Phoenix. Who would have thought a young girl from Compton, CA that believed in herself by faith would make it this far and it is only the beginning.
“Remember the Dream is dead Without You” – Sherika Nicole
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It is never easy when operating a business. Being in business is a challenge in itself because not everyone is going to support you. Therefore, you have to learn to be okay with not receiving the support from the people that you believe should be supporting you. I had to learn to focus on my product, marketing, and the way I presented myself to clients. Trusting that the support will come based on how I ran my business. When you are in business, you have to be willing to work hard, have thick skin, and be up to the challenge of facing new obstacles. I had many challenges besides financial struggles. Being that my business is ran on wheels by operating a vehicle. I have had issues with obtaining permits for different cities that I want to park in, I have to pay vending fees if I want to participate in an event, and some challenges are parking and storage for my mobile boutique. In addition, making sure that marketing and driving business is consistent. I definitely had to come up with creative ways to attract new clients. It is competitive in the boutique world.
Please tell us about Hung Up Boutique.
My business is an online and mobile boutique full of fashion inspiration and accessory ideas. We are a boutique that cater to young women were they will be able to find a fancy, fresh, and fabulous fashionable selection of clothing and accessories for every taste and budget. I also have my own line Fancy Fresh™️ currently selling T-Shirts which will eventually expand to more pieces. I am the owner/operator I specialize in making sure that my businesses run successful and I maintain the day-to-day operations of the business. I am known for my faith and determination. I am proud of not giving up and staying in the fire even though it has not always been easy. This has allowed me to grow in so many areas knowing that nothing is impossible as long as you believe in yourself. What set me apart from others my name along is different. I’m authentic, I’m confident in who I am as a woman, and My Faith.
Do you look back particularly fondly on any memories from childhood?
Born and raised in Compton, CA. Raised by my parents and grandmother things were not always easy. I am the oldest of four, which caused me to take on leadership responsibilities at an early age. Throughout my early childhood through high school, I have always been the type to take the lead when different opportunities presented itself to me. I was always a leader who was creative with a fashion sense. I always was the type of person that figured out ways to make money. I used to make baskets, do hair and nails, sell cd’s and teach dance classes. The list could go on. Let us just say, I was always a hustler at heart as it runs in the family. My favorite childhood memory is being able to accept challenges that many others my age would not be able to handle. I was always a leader and never afraid of a crowd. I used to always perform songs and/or dance at our family gatherings. I was the Entertainment for the family and they would pay me to perform. So, at every family gathering I would put on a talent show.
- Website: www.gethungup.com
- Phone: 323-538-5896
- Email: email@example.com
- Instagram: https://www.instagram.com/hungupboutique/?hl=en; https://www.instagram.com/dpeyourvision/
- Facebook: https://www.facebook.com/Hung-Up-Boutique-209563085812230/
- Twitter: https://twitter.com/imsherikanicole?lang=en
- Other: www.sherikanicole.com