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Meet Sheri Fink of Whimsical World in Westwood

Today we’d like to introduce you to Sheri Fink.

Sheri, can you briefly walk us through your story – how you started and how you got to where you are today.
I grew up in rural Virginia where I had outlandish dreams of becoming a writer, a teacher, a mother, a princess and a mermaid. I longed to live in Southern California where I believed the magic would happen. I was always writing, drawing, playing, and creating little businesses for fun.

After grad school, I seized the opportunity to move to California and to climb the corporate ladder in marketing. After over 12 years in that industry, I realized that the ladder I’d been climbing had been up against the wrong wall. Following some soul searching inspired by adversity on the job, I was inspired to write my first book, The Little Rose.

Over a year after I wrote the story, I decided to publish it as a children’s picture book. Within two weeks of release, The Little Rose became a #1 best-seller on Amazon and stayed at #1 for over 60 weeks, changing everything in my life for the better.

I loved the idea of writing books and giving speeches that would make a positive difference. Over the past ten years, I’ve published 13 books in 3 genres, created fun merchandise and beauty items based on my brand, and traveled the world sharing my inspirational story and empowering people to go for their dreams.

Everything great in my life has come from that moment of courage to share my story with the world — my books, my business, meeting and marrying my soulmate, and so much more. I’m so grateful to be living the life I dreamt about while I was growing up and helping others’ dreams come true in the process.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have been many challenges: being new to an unknown industry, not having any connections in the publishing world, learning to build a brand and a business from scratch, and embracing my authentic self and being brave enough to share my heart with the world, to name a few. I believe in infinite possibilities and feel determined to create a whimsical world that I want to be in where kids believe in themselves and really go for what they want in life while encouraging and empowering others to do the same. My passion for that dream is far larger than any fear that pops up along the way. I train myself to stay focused on the vision and to take action in the direction of that dream daily.

Please tell us about Whimsical World.
Whimsical World is an empowering brand created by #1 best-selling authors and inspirational speakers, Sheri Fink and Derek Taylor Kent. Whimsical World’s mission is to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement. We aim to make positive change through the power of whimsy and imagination.

Our catalog of award-winning, fun-to-read children’s books suits the needs of every child and parent. Themes include anti-bullying, being brave, asking for help, adapting to change, being authentic, and being a true friend. Our books expand children’s imaginations with whimsy and wonder from the depths of the ocean to the heights of the galaxy.

Whimsical World brings joy, positivity, and wonder. We create magical live experiences and merchandise with a message that every child and young adult is thrilled to own and every parent is proud to purchase. Discover more at

Is there a characteristic or quality that you feel is essential to success?
The top five qualities that are most important for achieving goals and finding success as an entrepreneur are: courage, hard work, creativity, passion, and persistence. They are all vital ingredients in the recipe for creating a fulfilling life and business.

Courage: It can be scary to share your heart and ideas. You have to be brave to get it out onto the page and then out into the world.

Hard work: You can write the best book in the world, but if no one knows about it, it’s not going to reach its audience and make a difference. The way they find out about it is through your hard work and consistent action finding where your Fans are, connecting and building relationships with them, getting the word out, and inspiring them to take action to buy and read your book.

Creativity: The world needs new voices and new stories. We need different perspectives on things. There are a lot of people who have unique stories who are afraid to tell them. Use courage and creativity to unleash your gifts.

Passion: The authors and entrepreneurs who are the most successful really believe in what they’re doing. It’s more than a book or a business, it’s a mission. When you’re having fun, other people will gravitate toward you and want to be a part of your mission.

Persistence: Think of rejection as redirection. Get clear about what you want (e.g., to see your book on the best-seller list, to see money in your bank account, to see happy Fans reading your book, etc.) and go after it with everything you’ve got as if your life depended upon it.

These qualities will help you be successful not only in the book world, but also in life.

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