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Meet Shereen Thor of Awaken The Rebel in Santa Monica

Today we’d like to introduce you to Shereen Thor.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was raised to believe that I was meant to be a doctor, lawyer, or engineer. It was clear that those were the only vocations that would make my mom proud. That’s the immigrant mentality, and make no mistake their love is completely conditional lol.

This was a terrible fate for me since I am a creative type and would likely die under the constraint of those jobs. So when I went to college and it was time to choose a major, while I wanted to major in dance or musical theatre I didn’t.

I abandoned myself and chose to fall in line in order to please my mother. Her daughter could NEVER be a starving artist, what would people think? I graduated, got a job, owned a house and swiftly felt unhappy and empty inside. I was so perplexed by this. I followed all the rules, I did what momma said I should do. Yet somehow I don’t feel happy…?

This deep sense of discontentment gnawed at me, though I was at a loss as to what I should have done differently. That familial programming is savage, so somehow I didn’t see how to change my fate. Luckily, one of my best friends nagged me to go to a personal development seminar that changed my entire life.

Naturally, I thought I was way too good for this type of thing, so I was very reluctant to go, but I did anyway. I realized all the ways that I had deferred my choices to other people’s rules and expectations rather than honoring myself. So I did what any sane person would do lol. I quit a masters degree and started doing stand up comedy. From that point forward I ONLY followed my intuition and my own inner voice.

I was now acting in alignment with myself, and this gave me the guts and confidence to lead a lifestyle that was by MY own design. After two years in comedy I was getting scouted by MTV & being brought in to audition for E! and VH1, but I felt deep inside that this path wasn’t the bullseye for me.

I wanted to support people in living an authentic life, true to themselves and awaken to their greater purpose the way I had. So I quit comedy, got certified as a coach and continued to geek out on human behavior and Positive Psychology courses and founded my company AWAKEN THE REBEL.

It’s all about rebelling against other people’s expectations in an effort to live out your higher calling. I offer retreats in the greater Southern California area to help people look within and live an authentic life. To quiet the noise, detach from the world and go deep. These retreats create lasting change for people who desperately crave a connection to themselves that is hard to maintain in our noisy world.

I love love love my work and will likely do it until the day I die. It is not work to me it is my Dharma. I live in Santa Monica with my husband and two kids, and I am deeply grateful for the world of personal development for helping me Awaken my inner rebel. It’s my desire to continually pay it forward and support others in having the same powerful transformation and live a fully awakened life.

Has it been a smooth road?
It has not been smooth at all. I think that’s a misconception of many people that when you find your soul’s true calling that it makes life easier. Nope. It just makes the struggle worth it, but believe you me the struggle is still real lol. I have struggled tons to learn how to get out of employee mentality and into entrepreneur mentality. I have struggled to learn how to become a mother who has a healthy work-life balance. I also had postpartum depression after my first child which was a bear to manage while running a business. Life has thrown me some major curveballs.

I honestly believe every curve has always led me more and more to where I was meant to be. I believe that it’s forced me to build in time for me in my business, my family and in my life. It’s so easy to get lost in responding to the demands of everyone else and abandon the self. I am still always working on coming back to myself, carving out space for myself, and giving my creative soul what she needs. It’s a learning curve for sure, but at least I am now on path, and I know where I’m going. So that helps.

So, as you know, we’re impressed with Awaken The Rebel – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I am mostly known for offering retreats to Mom Entrepreneurs. We usually go to Topanga Canyon or San Diego and get away for three days straight. We do a digital detox, we sit in circles and talk about our dreams, we go inward. It’s a beautiful thing that I believe is very rare in our noisy day in age. It’s very rejuvenating for the soul and creates a lot of clarity and direction in their lives and businesses.

What sets me apart is that I am more of a facilitator than a coach. I am less about giving advice and more about eliciting the wisdom that is already within them. I help people cultivate a stronger relationship with themselves, and this is a gift that will continue to give whether I am in their lives or not. I just hope to be a catalyst and a supporter in the beginning stages when their inner voice sometimes feels like it’s getting drowned out in all the noise.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love LA. It’s an insane place. It’s noisy, and it’s quiet. It’s beach, and it’s mountains. It’s hot, and it’s cold. It’s everything. What I love about it most is that you can get in where you fit in. You can literally have whatever you want whenever you want with just a short drive. You can have food from any culture, friends from any culture, and feel like you are in Greece when you are just a few miles from your house. It’s amazing. I LOVE this.

I probably like the traffic and congestion the least. Sometimes it feels stressful to just go to the store. This is why I am obsessed with getting a Vespa. Pretty sure that will solve the problem. It’s probably also why I love the retreats. I can drive thirty minutes to Topanga and feel like I am a thousand miles away. It’s just what I need to get away from the hustle and bustle, and since it’s LA, it’s surprisingly close lol.


  • Most retreats cost about $997 to check in on Friday at 4 pm and check out on Sunday at 11 am. My next one is on the weekend of April 5th in Topanga Canyon, Ca.

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