Today we’d like to introduce you to Shelby McKee.
Thanks for sharing your story with us Shelby. So, let’s start at the beginning and we can move on from there.
I was getting ready to go to a Cincinnati Bengals football game on a brisk fall Sunday. Wanting to wear ballet flats and with the temperature falling, I realized I wanted to wear socks but traditional footies always fell off my feet, scrunched up in my shoes and never provided warmth. So, armed with scissors and an idea, I cut a hole in a pair of knee-high dress socks and the Keysock was born! I went to the football game and was stylish without sacrificing comfort, at last! Committed to seeing my dream become a reality for other women who have suffered long enough for fashion footwear, I have created the only knee-high no-show socks that stay in place and out of sight. I recruited my sisters Christy and Stefanie, and the journey of a family business began…
Has it been a smooth road?
The road to Keysocks current success has not been a smooth path! In the beginning stages, the challenge was finding a manufacturer because a knee-high no-show sock had not ever been created. Keysocks are all hand cut and we started with 1 size/1 fabric. We now have approximately 20 SKUS!
I went through a process of recruiting people to my team and slowly learned that not everyone had the same desire to deliver excellent customer experience or shared my heart for ethical and sustainable growth. I believe that getting the right people on your team is important, there is no success overnight and you have to have the passion for driving through the difficult stages!
So let’s switch gears a bit and go into the KEYSOCKS story. Tell us more about it.
Keysocks are the very first knee-high no-show socks on the market!
You know, that phenomenon when your shoes “eat” your socks? Keysocks are the answer! At last, the solution for all women; better than simple footies when you want the comfort of a sock but the look of a no-show.
We have been featured on TODAY, Good Morning America and are partnered with The Shark Group/Daymond John Portfolio of products.
We are most proud that we have never given up when faced with many adversities. We are going on seven years and 2019 is going to be our breakthrough year where we are anticipating women to know what Keysocks are and have a pair or 2 or 3 in their sock drawer!
How do you think the industry will change over the next decade?
We see Keysocks in more than 1 continent, worldwide! Our unique no-show socks are perfect for babies, teens, and women around the world. We are working on launching a men’s line as well! Comfort at last without sacrificing style in your favorite shoes!
- Keysocks range from $10 to $14
- Address: 954 Phillips Road
Cincinnati, OH 45230
- Website: http://keysocks.com
- Phone: 8004807550
- Email: Shelby@keysocks.com
- Instagram: https://www.instagram.com/keysocks/
- Facebook: https://www.facebook.com/keysocks/
- Twitter: https://twitter.com/keysocks