Today we’d like to introduce you to Sheer Sebag.
Sheer, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
SHEER was born out of my own struggles with my body. I was in my mid-twenties and unhappy with my job, lifestyle, and how I looked and felt — constantly feeling pressured to look a certain way and frustrated with the current shapewear products that were out there – that were meant to help but made me feel worse!
I felt there needed to be a better solution to this everyday struggle we go through as women with regards to our body and image. I remember having an event to go to one evening and just feeling really unhappy with how my body-hugging dress fit my body and how the shapewear rolled and digged into my skin that I decided to cancel and stay in.
It was at that moment that I looked in the mirror and wished I had a “magic” dress that would literally solve my problem(s) and make me look and feel good about myself and my body and remove the need for any undergarment piece. That’s when I actually had that “aha” moment and came up with the idea for SHEER.
I was trying to solve a problem that I had but quickly realized it was a very big problem that millions of other women like myself were to struggling with – every single day – and I wanted to help them!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I don’t think it’s ever a smooth road when you’re trying to create something that is innovative – let alone starting your own company, but I was prepared and willing to do anything it takes to make it happen from day one.
Including quitting my job, selling my car, and moving back home with my parents so that I can self-fund and start the company (literally, out of their garage!).
There were many challenges and obstacles at the beginning (and still are), but one of the biggest challenges for me was finding the right team and resources to work with.
Please tell us about SHEER.
SHEER is a technical apparel brand focused on making innovative body-positive clothing for women of all shapes and sizes. Our first product is a revolutionary three-layer dress that combines the power of shapewear and compression garments all-in-one piece.
Designed and developed with the help of a former SPANX executive designer, we spent almost two years prototyping before launching the SHEER magic dress. It’s a wardrobe game-changer!
Currently available in two traditional styles; a classic and mini, which is essentially the everyday little black dress in two lengths.
Do you look back particularly fondly on any memories from childhood?
Disneyland! I was obsessed. My parents took us a lot. It was truly my happy place.