Today we’d like to introduce you to Sharifa Anozie.
So, before we jump into specific questions, why don’t you give us some details about you and your story.
June will make eight years since I packed two bags and booked a one-way ticket to Los Angeles. I came here to pursue my career in entertainment news. I was previously working at CBS News in New York City, during the Katie Couric era. Although I had some family here and visited a few times, I never imagined that I would one day call L.A. home. When I moved, I was single, did not have a job lined up, or a car. I lived with my aunt and uncle in Rancho Cucamonga and traveled back and forth to the city every day. Three months later, I landed a dream job at The Hollywood Reporter magazine. While there, I worked closely for the Executive Managing Editor and covered some of the biggest Hollywood red carpets and events in the city. In 2014 because of my faith which has guided me most of my life, I got the idea to start a jewelry company called The Sacred Word. Bible verses have helped me through some difficult days, and so I thought about creating bracelets with bible verses. That little idea grew into a six-figure e-commerce business; that now sells mugs, necklaces, bibles, books, rings and more.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
What is life without challenges? The first year living in L.A. was the absolute hardest. Not knowing anyone or having many connections was really hard. Luckily I did land a position in entertainment news as I came here to do, but that was truly by God’s grace. Starting an e-commerce business wasn’t easy either. In the beginning, it was only friends and family buying, so it was easy to manage. I used to write each address by hand, and used to wait in line at the post office to ship off like 20 orders at a time. Over time I got savvier and found better ways to run the business more efficiently. In 2015 business was booming, but it has definitely been a roller coaster ride the last few years. Social media has been the primary and most lucrative way we’ve made sales, but everything changes. So I’ve learned to continue to be adaptable and to change my business model as the times change and social media changes too.
So, as you know, we’re impressed with The Sacred Word – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The Sacred Word is a faith-based company, which specializes in biblical jewelry and other items like mugs, bibles and books. We also have a heart for helping the homeless community here in L.A. and have raised money from the sales of our items to create blessing bags for the needy. We’ve shipped jewelry to every state in the United States and to more than 50 international countries worldwide. Our jewelry have been used for proposals, weddings, birthdays, missionary trips and during times of grief and sorrow.
So, what’s next? Any big plans?
This year I will also be able to add the word “Author” to my title. I have written a children’s book called “It’s In You” about a little girl named Ella and her caterpillar Patch with a big dream. My hope is that it teaches both children and the adults reading that we should always go after our dreams and follow our instincts. Sometimes it may seem unattainable or difficult, but everything we need to succeed is already within. It’s available on Amazon and Barnes & Noble currently for pre-order and goes on sale April 7, 2020. At the end of the year, I also plan to release a memoir that will cover my journey over the years and how my faith and God have gotten me through it all. In 2014 I got married to my amazing husband Jonathan, who has been my biggest support through all of my endeavors. By God’s grace we’ve built a wonderful union, multiple businesses and two beautiful children.
- Website: www.sharifaanozie.com
- Instagram: @sharifa_anozie