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Meet Shant Dakessian of Simone & Son

Today we’d like to introduce you to Shant Dakessian.

Simone Dakessian, the founder of Simone & Son Jewelers, always followed his heart and instincts when making a decision. The decision to call his wife and newborn son in France and inform them of his desire to move to the land of opportunity to start a new jewelry business was no different. In 1978, the “Dynamic Duo” opened their retail store in a community of customers who have since become family. Jasmine’s unique ability to hand sketch beautiful pieces along with Simone’s talent of bringing those pieces to life was an innovative concept for that time.

Within a few years, their son Shant began to develop a passion for gems and he pursued a Graduate Gemologist degree. His modern and futuristic vision blended with the traditional art of jewelry making elevated their team and the business. By incorporating 3D designing and prototyping into the process, the family business began to quickly grow into a successful business model with a foundation that involved the customer as an integral part of the creative process.

Currently celebrating their 40th anniversary, Simone & Son Jewelers has been able to remain relevant in a competitive industry by quickly adapting to changes and utilizing social media to capture clientele. Producing the product in-house, meticulously selecting the perfect gems that are properly sourced, and providing exceptional customer service have proven to be key elements required for year over year growth and success.

The passing of Simone in 2014 impacted the team and their family of customers but his legacy lives on…

Has it been a smooth road?
In order to become and remain a key player in the industry, it is important to always be true to the “dream of novelty”. Broadening the consumer’s experience by incorporating them into the process personally invests that buyer not only into the piece they are purchasing but also into your business as a whole.

By giving your clients the opportunity to create a piece or to customize a piece to their desire, you are giving them a memorable experience that sets you apart from your competitors. In a challenging retail industry, it is important to always create an experience and not just make a sale.

We’d love to hear more about your business.
Simone & Son is custom jeweler that utilizes modern jewelry making technology, incorporating the latest in 3D CAD modeling & 3D printing with old world jewelry know-how.

The thought that clients can enter with an idea and see it come alive has proven to be exactly what the next generation is searching for.

Is our city a good place to do what you do?
Diamonds, Jewelry and Gems are a complex business in general. We have seen challenges in every facet of the business. Despite all the ups and downs, we have gone through we wouldn’t change our decision about opening in Huntington Beach. The neighborhood has treated us with such respect that our clients have become our extended family.

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Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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