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Meet Shannon Tonsfeldt of The Lucky Pig in Highland Park

Today we’d like to introduce you to Shannon Tonsfeldt.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I think it started for real the day I quit my job. I’d spent ten years in the fashion industry designing and managing lines for others and it just wasn’t fulfilling anymore. I left feeling unsure of what I wanted to do next. As a hobby, I had been spending Saturdays selling my closet at the Silverlake Flea Market. So naturally, I decided to take it full time to help with bills while I figured things out. Things were going great but after a few weekends of packing, un-packing, setting up, taking down, packing, and unpacking again, I resolved to find a better way. And so my hunt for a retail space began. With the support of amazing friends and family I dedicated myself to the idea of opening a store and put my trust in the universe. Seems like a crazy leap to take but it really didn’t feel like it at the time.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It definitely hasn’t been a smooth road. Finding a space was one of the biggest challenges I’ve encountered along the way. For the first six months, I had to settle for subletting half of a furniture store in the echo park area while I continued my search. And when things were looking bleak I got a call out of the blue from a landlord I’d tried to contact months before. Once the store was open there was a lot of doubt and fear. Everyday was a roller coaster with inspiring highs and frustrating lows. Because of that I’ve learned to focus on the bigger picture and it’s been exciting to see the company grow.

So, as you know, we’re impressed with The Lucky Pig – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We’re a vintage shop not just focused on clothing, but more about living a vintage lifestyle. Including Furniture, Homegoods, Knick Knacks, Accessories, Rugs, Plants, Records, Books, and Artwork. You can come in looking for a new T-shirt and leave with a coffee table and some cute salt and pepper shakers as well. All at a great price. It’s not just about vintage style it’s also about re-using and re-loving items that already exist, instead of buying new. It’s important to me to create as little waste as possible, especially plastics. Recycled Kraft paper bags, re-using any plastic packaging and providing 100% compostable utensils during events are just a few things we are doing to lessen our impact on the planet. I think one thing that really sets us apart is the personal feeling of the store. I come from a Midwestern small town and strive to bring that mentality to the shop. Chatting with regulars or offering a smile and a lemon to anyone passing through. It’s a great neighborhood and I’m excited to be a part of the community.

So, what’s next? Any big plans?
It’s only been six months but I already have plans for expanding. There is an unused dentists office attached to my space that I am hoping to take over in the coming year or so. Everyday I look and the store and wish I had more room for clothes! In addition to expanding I’m working on creating an in house clothing line. This summer I came across some amazing vintage fabrics and used them to create some 40s/50s inspired matching sets. A simple tube top or halter paired with high-waisted shorts or skirt. All one-of-a-kind pieces. They were a big hit. Selling about as fast as I could make them! Currently, I’m planning a couple of fall styles and will be running a small production in the coming months with big dreams of growing the line when the time is right.

Contact Info:

  • Address: 4623 York Blvd.
    Los Angeles, CA 90041
  • Website:
  • Phone: 402.679.4648
  • Email:
  • Instagram: @luckypigvintage

Image Credit:
Eric W. Axene

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