Connect
To Top

Meet Shanna Forrestall of Forrestall Consulting in Pasadena

Today we’d like to introduce you to Shanna Forrestall.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been involved in marketing for over 20 years, and production for over 12. With the relatively recent developments in social media, I began to focus on the innovative communication outlets now available for businesses and nonprofits to spread the word about their products, services or message.

With the practical use of digital content for social media, it was a natural progression for me to turn from producing television and film to producing low budget content for my clients and causes.

I’ve been a lifelong humanitarian and have worked with nonprofits to help families after many major disasters, including Hurricane Katrina, the Great Flood of 2016 in Louisiana and most recently in the Houston area after Hurricane Harvey.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Is life ever “smooth”? Technology and social media evolve constantly, so it’s a process to stay current, but that’s also what makes it exciting.

So many of my clients struggle with marketing and social media, so I work to help minimize the struggle.

I like to work with my clients to teach them how to think about their business, and how to ask the right questions, that way they learn how to grow and change as their business does. There is never one way to do marketing or social media. It’s subjective. What ‘s important is that we know how to determine WHAT we need to know and the most effective and cost-efficient ways to get things done.

Please tell us about Forrestall Consulting.
I work with businesses and nonprofits to help them accomplish their goals. I help clients to clarify their vision, goals and client base, and then set a strategic plan to reach them as effectively as possible. This can range from weekly consulting with small business owners, to social media setup, cleanup and/or training them or their staff to use it well. We primarily focus on Facebook for Business, Instagram, LinkedIn, Twitter and Google+. We also help clients to design tools to improve their marketing like video blogs, recorded interviews, commercials for social media/web, e-books, whiteboard commercials, email newsletters and other digital assets.

Right now, I’m also looking for some larger projects to merge my passion for marketing and communication with important cause work.

If you had to go back in time and start over, would you have done anything differently?
If I had to do it again, I would have focused more quickly. This industry is broad and you can’t possibly know or be good at everything. The work I do now is laser-focused and I feel like I can really help my clients because my knowledge is relevant, fresh and practical.

I don’t know everything, and I don’t need to. I align myself with other companies who do whatever I don’t do.

I’ve also learned to better value my work and creativity. I choose clients carefully and align myself with companies and individuals that I feel will be good partners. I want to enjoy my work AND produce real results.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • VoyageLA FAQs

    We’ve prepared this FAQ about VoyageLA (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    VoyageLA StaffSeptember 23, 2018
  • The Influencers

    VoyageLA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    VoyageLA StaffSeptember 19, 2018
  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffSeptember 18, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of LA’s most gifted beauty professionals. Glam With @patriciabiggi ❤️ #Makeupbylionellashad A...

    VoyageLA StaffSeptember 17, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    LA has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    VoyageLA StaffSeptember 17, 2018
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    VoyageLA StaffSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of VoyageLA. In...

    VoyageLA StaffSeptember 14, 2018
  • #LACreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    VoyageLA StaffSeptember 13, 2018
  • The Influencers

    VoyageLA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    VoyageLA StaffSeptember 12, 2018