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Meet Shane Adams of Inshane Photos

Today we’d like to introduce you to Shane Adams.

Thanks for sharing your story with us Shane. So, let’s start at the beginning and we can move on from there.
I started photography in 2015 after I took a trip to California with some buddies. I had rolled my ankle a few weeks before, so I couldn’t skate much on that trip. My friend had a camera he let me mess around with while everyone else was skating and that’s when I fell in love with the idea of photography. As soon as I got back to Nebraska, I bought my first camera (a Nikon d5100) from a photography professor at UNL. I started off just taking skate photos for fun, but then friends started to ask if I would do portraits and family photos for them. Ultimately though, I knew I wanted to get more involved in action sports photography, so I started to go to skate contests to network and take photos. One connection I made while being at a contest in Kansas City was with someone who worked for Street League, an international skateboarding competition, and he invited me to come out to Chicago in October of 2015 to shoot photos for his company FVS Media on behalf of Street League- this event was instrumental in getting my career started.

I continued to shoot more Street League contests each year in the US, as well as do portraits, concerts, weddings, and family photos in Nebraska, but I knew that if I wanted to grow my business opportunity wise then I’d need to make the move to California. I hustled for a year, working at a skate shop during the day and two bartending jobs at night to save up the money I needed to move to California. In November of 2018, I finally made the move from Nebraska to California – the best decision I made for my career. Once I was in California, I began to PA for Stan Evans, where we worked on projects such as the Red Table Talk Show and editorials for Vulkan Magazine. Since moving to LA, I have expanded my skateboard photography work (US Open Huntington Beach, Street League Skateboarding, Dew Tour Long Beach, etc.) as well as concerts and portraits. I was supposed to go to the Summer Olympics this year to shoot photos for the pro skater Jean-Marc Johannes of Team South Africa, but obviously because of Covid-19 it’s been postponed. Going to the Olympics to shoot skateboarding photos has always been high on my list, so I can’t wait to make that a reality for my business next summer.

Has it been a smooth road?
One of the biggest struggles I faced when getting started was buying equipment and making sure that equipment didn’t get destroyed when shooting skate photos. I remember I took a road trip from Nebraska to Oregon and down the coast in 2017. While in San Francisco, my entire camera bag was stolen – MacBook, two cameras, four lenses, everything. That really set me back, moneywise, but at least I still had one camera body and a 35mm. Then in 2018, I went through three different cameras, two of which had auto-focus problems that began at the start of wedding season and in the middle of skate contest season. Adjusting what I knew about each camera to still get focused photos forced me to appreciate how a photo needed to be composed or even shot. Fortunately, I was blessed with a good homie who let me use his camera when I needed to service mine so I didn’t have to stop working for long periods of time. So, in that sense, it hasn’t always been a smooth journey for me. I’ve definitely been blessed to have the connections with people that I do though. Knowing so many other creatives and photographers has made it a lot easier for me to build a portfolio and expand my business.

We’d love to hear more about your business.
Inshane Photos specializes in action sports photography and portraits. I will occasionally do weddings, engagements, family and BTS photos if someone reaches out, but my passion is with action sports and portraits. I stand apart from other action sports photographers because I’ve been skating myself since 1999. I also have run social media skate-based pages, so that has in itself helped with connections and familiarity with up and coming skaters, videographers, photographers, and brands. Skateboarding isn’t only something I like to take pictures of – it’s something I eat, sleep and breathe myself. Knowing parts of the skate industry inside and out makes it a lot easier for me as a photographer to capture those insane moments, a non-skater action sports photographer might miss. Being a skater myself has also paved the way for me to make connections with brands such as Skate For Change, Find Your Grind, Tech Deck, Rockstar, Etnies, Igloo, Alienware, etc.

Is our city a good place to do what you do?
I would say yes because, for me, the skateboarding industry is in LA so it makes sense for me to pursue it from here. I am from the Midwest and companies may come through our city 3 or 4 times a year so there aren’t many opportunities to shoot unless it’s just with friends or a road trip to the bigger areas like Kansas City, Minneapolis, or Chicago for events. My advice to those starting out is to make yourself happy with the art you create. Make connections, don’t be afraid to do some things for free to build your name and portfolio, and really be a part of the community that you’re in because ultimately those are going to be your day one supporters. But also, don’t be upset if the time comes for you to branch out and move past just your hometown roots. Don’t be afraid to ask for help or reach out to some of your favorite creatives because it never hurts and you should never stop wanting to learn.


  • Mini Session Rates $150/30 min
  • Full Session Rates $300/1 hr
  • Events $175/1 hr/ 2 hr minimum.
  • Half Day Rate $600/4 hr minimum
  • Full day Rate $1200/8 hour minimum
  • Music Covers $60 per cover
  • BTS Photo Rate $175/1 hr

Contact Info:

Image Credit:

Cover Portrait: Jeffrey Collins @jeffformayor on Instagram. Photo 1: model: @iiiamgod Clothing/stylist: @thadonkaka Sherman Oaks, CA; Photo 2: @Nyjah. Street League Skateboarding Los Angeles; Photo 3: @JeanMarcSkate. Santa Monica Courthouse; Photo 4: @blaine_harper69 Skate Art Music Festival Lincoln, NE; Photo 5: @rayssalealsk8 Street League Skateboarding Los Angeles Photo; 6: model/stylist/desig; Photo 8: model: @flyguyphippa Downtown Lincoln, NE

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