Today we’d like to introduce you to Seun Lim.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Did ballet thru high school and due to a serious ankle injury (torn ligament) I had to give up my dreams. And then I switch to fashion design and started James Jeans. I was able to express my creative curiosity much of the way. Then during one photoshoot which we had themed based on flying yoga to convey the comfort and flexibility of our Twiggy jeans, I was able to reawaken a passion that had laid dormant for some time. For the next two years, I studied and learned every aspect of flying yoga. After attaining the highest level of flying yoga certification, I ventured on a new adventure. My own flying yoga studio: D&A Flying Yoga. People ask what D&A stands for. It can mean a bunch of different things. To me, it is Dream Alive. Got to keep it alive and do it alive.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
For the most part, we have been quite fortunate. We were able to bypass many of the beginner’s mistakes. To see if our curriculum struck the right chord with the community, we had by design launched without much fanfare. The soft launch worked out perfectly. We realized that students greatly appreciated the smallness and flexibility of the classes. That tight family feel was critical to our success. We can chase money all day by holding massive classes and turning over students as mere profit units but to gain the trust and intimacy of students did wonders for us. We hold a 99% student retention rate. It would be 100% if two of our students didn’t have to leave town due to school and work. As any workout class, students have to feel truly comfortable to freely express and challenge themselves to new heights. Our relationship started off as instructors and students but now we have transitioned to being mentors and pupils of one small family. That I am most proud of. To connect with people at such deep level.
Alright – so let’s talk business. Tell us about D&A Flying Yoga – what should we know?
We are one of the few full-service flying yoga centers in the greater Los Angeles area. We are unique in that our classes are limited to 8’people per class. That is the only way each of our pupils gets the undivided attention they deserve. They are our pupils, not clients, members or students because they will become tomorrow’s mentors. We have over 99% retention rate. People come to join a new kind of family. A family that shares and values the common passions and beliefs in the way of life. To be free and be alive to chase your dream, any dream that you choose.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I would have to say my junior high school ballet teacher was instrumental in shaping my ethos and passions about ballet. It is so beautiful an art form yet so painstaking in preparation and delivery. The yin and yang balance is truly exquisite in relationship and in dynamics. To achieve such height of grace and elegance require such dedication and discipline. I learned to appreciate the immutable exchange of sacrifice and success. That lesson has traveled with me all my life and served well. East Asians call it kung fu. It isn’t just for martial arts. The characters representing Kung Fu means special ability acquired from hard labor, effort, and patience. Artisans are all kung fu masters of their respective field. I learned to stick to one thing that matters the most so much than I can starve myself of sleep and food. I was lucky. I found the true passion of life.
- Address: Yoga.TheDandA.com
D&A Flying Yoga