Today we’d like to introduce you to SCUD Clothing Line.
SCUD Line started as a collection of friends, artists, and roisterers from many different cultures and backgrounds. This includes painters, graphic designers, and taggers each who bring their voice and style to the brand. We loosely formed at Lowell Public High-school of Massachusetts, the first integrated school of the US and an ever growing melting pot of today’s generation. We grew closer after the untimely passing of a dear friend and member. Thearen Ly was 23 years old. His death forced us to look at our own mortality which inspired lots of the brand’s creations.
So, exactly one year after the passing, the group decided to direct their energy towards the mission he pushed them to pursue. This mission being creating whatever art you want regardless of what others think and to collaborate with as many creatives and friends as you can. The official “SCUD LINE” multi-platform art exploratory/lifestyle brand officially launched on Thearen’s one year anniversary, July 11th, 2015. Every year since then, SCUD Line dedicates one night in July as a re-launch / tribute to his life and has a devoted section of the brand with his ideas and donates those profits to his family. SCUD Line since then has formed two main headquarters one being in North Hollywood and the other original in Lowell Mass.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Dealing with death is never easy but we as a group took it as motivation to take full advantage of our time left as artists. Although our friend’s death was a big motivator for our start, we have other sections of the brand which are not always dark or death related. After launching the SCUD brand, the mission evolved and grew but was managed mainly by artists that live in different states which is a bit of a challenge. It’s easy to get distracted. We all have different part-time jobs and like most people procrastination and communication can get tough. Also creating one brand with different voices can get messy so it’s important to us we maintain our underlying message: Be who you want to be, don’t be ashamed of the art you create, and don’t forget to smile while you do it. Life is short, and sometimes it sucks… so do what you can to make it work and don’t waste time doing shit you don’t want to.
So, as you know, we’re impressed with SCUD Clothing Line– tell our readers more, for example what you’re most proud of and what sets you apart from others.
SCUD Line, first and foremost is and art collective, which main products are t-shirts, stickers, hats and pins. SCUD stands for Smile Clan United Division. The idea is everyone is their own solider in an ever-changing society. The rules of our society are flawed and made by boring-ass people scared of art that pushes the envelope. These rules that corporate shills tell you what’s cool and what’s acceptable need to be smashed! It’s a war on expressionism and we are fighting back. SCUD being a play on the word for explosives, and the infamous smile being a metaphor of the mask we have to wear to fit in. It’s not a brand with designs for sensitive people. There is a wide range from dark nihilistic themes, to porn-star collaborative prints, to even brash anti-authoritative pieces that will get in your face. The line is often described as “Self-Loathing Clothing” to mock mainstream brands and overly cheery commercial-type company’s.
With that being said, we are most proud of not holding back our content. We love collaborating with edgy artists who push the envelope, won’t stop anytime soon. A good design shouldn’t censor its voice. We hope this sets us apart especially from the name-brands whose main selling point is their name. SCUD Line has and always will put art as the centerpiece of each product. We are proud to give a platform to those graffiti artists and bold designers pushing their art to the limits, taking lots of risks and breaking rules in the name of design.
So, what’s next? Any big plans?
Our biggest change is working hands on weekly with different artists in the greater LA area. Our first west coast launch happened here at the California Institute of Abnormal Arts aka the Chinatown Circus located in North Hollywood (https://www.youtube.com/watch?v=qbT-sllY40A). In the future, we plan on having more pop-up shops and collabs with brick and mortar storefronts who share our enthusiasm for art and expression. We love hearing from other artists, models and skaters who want to collaborate. In the coming months, we also will be releasing a very rewarding ambassador program which earns you a rank, discount code, and virtual shout-out in our army for art and fashion. Follow us on our social media for updates!
- $10 off orders online using the code VOYAGELA
- Website: https://scudline.bigcartel.com/
- Email: email@example.com
- Instagram: @scudline
- Facebook: https://www.facebook.com/scudline/
- Other: https://www.youtube.com/watch?v=qbT-sllY40A