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Meet Kimberly Saldana of Scotty Magazine in Long Beach

Today we’d like to introduce you to Kimberly Saldana.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
During college, I found myself frustrated with limited creative expression and decided to launch a blog. This blog opened the doors to a world of fashion, coffee culture, and art. I never imagined a network like this was even available. Pretty quickly, I was able to build a strong platform online and after two and a half years of blogging, I decided to intern at a boutique in the East Village Arts District in Long Beach. I was determined to learn everything about building a successful business.

Somewhere in 2017, I knew it was time to start freelancing my creative services. I had self-taught myself photography, videography, graphic designing, and styling so I thought, why not help people who helped me. A few months passed and strangely enough, I came up with an idea one night whilst watching the sunset from Signal Hill Park that I was going to create a magazine. Why? One of my dreams as a child was to be, and I quote Jenna Rink, “a big time magazine editor”. That’s how my journey with Scotty Magazine began.

For the introduction volume, I knew I wanted to pay tribute to the hidden gem of a city that is Long Beach. From the delicious variety of coffee shops to beautifully designed interiors at restaurants, I knew Long Beach had and still has a lot to offer. The next year and a half was spent “winging it”. As the founder, I was able to recruit my wonderful friends to help me in this passion project. We booked shoots with amazing creatives from all lengths of the city, photographed and tasted the most amazing cups of coffee, and created long-lasting relationships with the community. In 2019, I launched Vol. I and for 2020, Vol. 2 is en queue.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Building a magazine from the ground up was definitely a challenge for me. My background, before my creative journey, was in political science. I was already en route to law school when I found my calling pulling me in a different direction. The patience it takes to learn softwares from your computer at home is something that I’m still learning. Whenever I felt stuck, I was lucky to call up a friend and ask them what I had to do next. Of course, there were many many nights with no sleep, which left me feeling super discouraged and uninspired.

Another challenge I came across often was discipline. Having discipline after a long day at my full-time job to come home to more work, was really hard for me. I pulled through it though and released Vol. 1 a year and a half later. I’m still struggling with this, but it’s a work in progress.

Better late than never.

Scotty Magazine – what should we know? What do you do best? What sets you apart from the competition?
Scotty Magazine is an art and design magazine for the modern man and woman. At least, that’s what our tagline says. Our goal is to tell a story at all times. Through photography and interviews, we aim to go past the facade and get down to the gritty nitty of how something came to be. The creative industry can seem a little inundated with bright, colorful “life is great” work, so we try to be the opposite. It’s who I am.

As Founder, I don’t just wear one hat. I wear them ALL. I shoot photos, edit videos, book interviews, conduct interviews, pull items from showrooms, set up collaborations, send emails…everything.

From Vol. I already, we’re very proud of the fact that WE DID IT! We’ve also been able to successfully bring together people with similar interests. We’ve also been able to put the spotlight on a city like Long Beach. A city that kind of has a bad rap for obvious reasons. Scotty is here to voice that “it’s not that bad! Just do be out by yourself past 11pm”.

What is “success” or “successful” for you?
Success is ultimately finding happiness within yourself. Success changes all the time though. As you start accomplishing your goals through the years, your aspirations start to get bigger and bigger. I think that’s the beauty of life. No matter what age, location, or time in your life, you can always find success. All it takes is a little bit of ambition and discipline.


  • Vol. 1 $20

Contact Info:

Image Credit:
Jade Hang, Joey Espina, Ana Saavedra, Mire Yang

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