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Meet Scott Deaton of Dataforensics

Today we’d like to introduce you to Scott Deaton.

Following the September 11, 2001 terrorist attacks in NYC and Washington DC, Scott and his advisor from Georgia Tech were contacted by the National Science Foundation, who was sponsoring Scott’s Doctoral research project, about modifying the software he developed to assess earthquake damage in order to assess the damage around World Trade Center. The purpose of their software was to digitally document the location via GPS, digitally photograph it, and digitally document the condition, all of which is automatically integrated providing a robust digital fingerprint of whatever was being observed. As a result of the work they performed around WTC, a tremendous amount of publicity was generated via articles in Information Week, coverage on Headline News, and various technical presentations by Scott and his advisor. The question routinely asked was why aren’t you building this type of technology for geotechnical engineers (since you are one)? The answer was quite simple, that is a business and not a research project.

Shortly thereafter, Dataforensics was officially founded in January 2002 and released the first commercially available version of its now flagship pLog software in August 2002. At that time, the only devices suitable to operate in a wet, dirty, harsh environment with sufficient battery lift to run a full day was a rugged Palm Pilot. This was the platform that the company built its technology around for many years until pLog Tablet and pLog Cloud were released on the Android and Azure platforms. Currently, pLog is on its 9th major upgrade and the concept of digitally photographing, locating and documenting the data is now occurring on a single device instead of 3 separate connected devices. Panasonic did a case study with Dataforensics in 2013 which highlighted how technology had finally caught up to where Dataforensics wanted it to be in 2002!

Dataforensics product suites are now all Enterprise level applications with companies deploying the solutions globally and instead of simply streamlining one aspect of an organizations workflow, the systems now facilitate single source data entry through the entire business process. Their mantra of “you should only input data once” now encompasses the complete geotechnical workflow via integration with HoleBASE SI and KeyLAB and complete environmental workflow via the integration with ESdat. These strategic partnerships have resulted in industry leading solutions that are greatly advancing the geotechnical and geoenvironmental profession.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
When we started out, we imagined there would be thousands of users who would adopt the software within a matter of a few years. We greatly underestimated how conservative our profession is with respect to technology. However, Dataforensics has grown every year and during the last several years has experienced rapid growth. We attribute this to the advances in hardware as well as our software. In particular, during the first 10 years we would routinely hear “we can never give Bob something digital, he doesn’t even have a cell phone”, whereas now Bob has a smartphone and isn’t afraid of the technology. Additionally, due to the ease of installation of the software since it is available in the Google Play Store and via Cloud services eliminating much of the installation headaches has greatly facilitated adoption.

So let’s switch gears a bit and go into the Dataforensics story. Tell us more about the business.
Dataforensics is an innovative company looking to make our clients usage of their geotechnical and geo-environmental data easier, more efficient with improved quality. Inputting data once is the mantra, but using the same data many different ways and in many different software tools without having to re-input it is the key. We listen to our clients’ feedback and are constantly looking to improve our software.

We know the capabilities of most other geotechnical data management software (and in some cases better than the vendors who develop the software) because we integrate with nearly all software in our industry. This allows us to serve as a trusted advisor to our clients who are looking to improve their process using a variety of different software tools.

We have a passion for what we do and our dedication to constant improvement of our software and for our clients is a primary goal. We work hard and play hard. Our office environment is a place to work and play as indicated by our various workout competitions and Nerf wars.

Has luck played a meaningful role in your life and business?
Without being in business there is no opportunity for “luck”. However, once you devote yourself to a vision, work hard and put yourself in a position to succeed, there are opportunities afforded to you which some may call luck. We do consider ourselves lucky however from our perspective that is an outlook and the things that make us appear to be lucky are our hard work and dedication.

Contact Info:

  • Address: 2310 Parklake Dr Suite 525 Atlanta GA 30345
  • Website: www.dataforensics.net
  • Phone: 678-406-0106
  • Email: sdeaton@dataforensics.net
  • Twitter: Dataforensics01

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