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Meet Casley Goodwill of Scelto USA in West Hollywood

Today we’d like to introduce you to Casley Goodwill.

Casley, can you briefly walk us through your story – how you started and how you got to where you are today.
I started Scelto USA in September 2019 with the goal to inspire the youth of today and tomorrow to find and fulfill their purpose in life. From then till now, I have learned to become a student of fashion. I study it endlessly, and am in the early stages of solidifying myself as a creator in the fashion world. I started my brand in Somerset, New Jersey, and have worked with people in the Los Angeles area. I have always loved the culture and lifestyle of the west coast, and I plan to move out to LA in the near future.

Has it been a smooth road?
The road I’ve taken so far has had its ups and its down, but I know I’m far from seeing the highest of high’s in Scelto’s journey. Struggles I faced were not really things I could control. Coronavirus halted my process for a period of time, but I was able to overcome it and create my first piece that would go on to create a name for my brand.

Please tell us about your business.
At the moment, Scelto is run solely by me. I design, choose fabrics, market, package, and ship all my clothing. I am most proud of what my brand stands for, and how it has impacted the lives of many despite it being in such an early stage.

How do you think the industry will change over the next decade?
I see the fashion industry taking a huge shift, especially in street fashion. I believe “streetwear” itself will have an entire new identity, and I am excited to see what becomes of it.

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