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Meet Savannah Foster of Athletes First

Today we’d like to introduce you to Savannah Foster.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Born and raised in Kentucky, I grew up in Benton and then moved to Louisville to attend college at the University of Louisville. I’m a Cum Laude and Honors Scholars graduate of the University of Louisville with degrees in both Political Science and Communication. While in college, I gained my first experience in sports through my time as an ambassador for U of L’s President’s office where I hosted the Board of Trustees and their guests at the Orange Bowl, NCAA Men’s Basketball Final Four, and the College World Series.

After college, I moved to California and briefly worked for the San Diego Padres and The Upper Deck Company before beginning my tenure at Athletes First and acquiring my Master of Communication Management degree from the University of Southern California. I use all of these experiences and education to guide me in my duties as Public Relations Coordinator where I work diligently to formulate and implement strategic media plans on behalf of Athletes First clients and staff as well as manage photo shoots, interviews and production for player branding and promotion.

I also currently serve as the Director of Client Relations and take great pride in working with the Client Relations Department to ensure that all client needs are not only met, but their expectations exceeded. The group handles everything from ticket requests and transportation to philanthropy and product placement/gifting. We are constantly searching for ways to improve the client experience, and I’m honored to lead this department on a management level.

Last year, I became a NFLPA Certified Contract Advisor and am excited to use my diverse background in sports management to better serve the Athletes First clients and staff at the next level of service. According to a recent article in the Sports Business Journal, out of 795 total NFL agents, only 41 are women, and out of that 41, only 21 women agents have a client who is currently on a NFL team. I am so honored and humbled to be a part of that 2.6%.

Has it been a smooth road?
Working in a male-dominated industry has not always been easy, but I’m so fortunate to have a dynamic support system who has helped make it all possible for me. I would not be where I am today without the undying support of my loved ones and friends, and a company who believes in me and gives me the tools I need to achieve my goals, both personally and professionally. The sports industry is extremely competitive, regardless of gender, and I’m so blessed to be at this current level and hope to keep growing in the years to come. I’m honored to work with clients who are great athletes, but more importantly, great people, and they really make it all worth it.

So, as you know, we’re impressed with Athletes First – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Athletes First is a full-service agency that represents National Football League (NFL) players, NFL and college coaches, individual athletes in other sports and other sports-related clients, including broadcasters, for individual contract negotiations, marketing/commercial endorsements and other client services. Athletes First is one of the premier sports agencies with a client roster featuring Aaron Rodgers, Clay Matthews, Deshaun Watson and many more. The agency was founded in 2001 in Orange County, California and also has offices in Kentucky, Texas, Florida and Wisconsin.

Athletes First desires to help clients become more well-rounded individuals with a heavy emphasis on family and philanthropy, and the agency as an organization, along with its clients, has raised millions of dollars for charities throughout the world. I’m honored to be a part of this group who has been a family for me since I am so far from home, and I hope to use my talents to best serve the firm in my roles as NFLPA Certified Contract Advisor, Director of Client Relations and Public Relations Coordinator.

Let’s touch on your thoughts about our city – what do you like the most and least?
Los Angeles/Orange County is such a great place to live because there are so many opportunities. There is something for everyone, no matter what your individual interests, and it is unique to have so many opportunities and resources available in one area. Things are definitely more accessible here than in other parts of the country.

As cliche as it sounds, the only negative that I can think of in Los Angeles/Orange County would be the traffic. I live in Orange County and travel to LA very regularly for business and meetings, and the traffic is unpredictable, but it’s well worth it to live in Southern California and experience everything it has to offer.

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