Today we’d like to introduce you to Sasha Huff.
Sasha, can you briefly walk us through your story – how you started and how you got to where you are today.
I started my career in marketing over ten years ago, when I was hired to work at a major radio broadcasting company here in Los Angeles. I’d worked in radio in college, and this was my first big job after graduating. I spent the next decade working in event marketing, digital marketing and eventually moved fully into content management and creation with that company. Through that job, I had the opportunity to work with HUGE names in the music industry like Lady Gaga, Ariana Grande, Gwen Stefani, Kendrick Lamar, Iggy Azalea, Sam Smith, Nicki Minaj…the list goes on. There are 100s. It was truly a life changing experience that I am thankful for to this day.
A little over two years ago, I made the decision to leave that job to pursue digital marketing on my own. The corporate environment no longer worked for me, and I realized that staying there wasn’t going to help me grow as a person or as a businesswoman. So I left. It’s not been easy, but I am thrilled to share that I now have a great small business, where I get to work with other women entrepreneurs to help them get their businesses online through website development, social media strategy, content management, and my newest offering: podcasting! I am finally taking my love and experience with audio, and using that to help people produce their podcasts. I LOVE IT!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road. Is it ever? Taking the risk, leaving a full-time salary with medical benefits and all the perks was not easy. And up until recently, I have considered just going back to a cubicle job because it can be scary to not know where your money is coming from. But I have pushed through those fears and stayed the course. And things are finally coming together. It’s pretty amazing to witness.
Finding clients is a struggle. Putting myself out there in every pitch call is a struggle. Dealing with rejection is a struggle. Asking for what I know I deserve is a struggle. Living in a mindset of trust is a struggle. Saying no to the fun night out because I know I need to budget my money is a struggle. But I am working towards a long term goal, not a short term solution and I have to push through those struggles if I want to really make my dreams come true. So I do it.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
My business is all about helping women get online, get their messages out, and to create great content that their audiences will benefit from. Content strategy truly is my specialty, as I LOVE getting creative and figuring out new and fun ways to share people’s offerings online.
I really am all about storytelling. Whether that is in my writing, podcasting or in the videos/images I create for myself and others, I truly believe that our biggest asset is our story. And I want more people to feel comfortable sharing that story. And it could be a story from your personal life, it could be the story of your products or your business. I like helping people find their voice in a way that feels authentic and fulfilling to them and their audiences.
Right now, I do this as a freelancer, and am currently scaling my business so I can help even more people by bringing on other team members! I also just launched a Women Who Podcast group on Facebook, which is growing quickly with 100s of women who have shows (and those who want them!), connecting and networking as I help guide them to launching.
Has luck played a meaningful role in your life and business?
I won’t lie, I am lucky in life. I am lucky to have a great support system behind me. I don’t underestimate that, or take it for granted. I was able to leave my job because I am married, and my husband has a full-time job so we were able to sustain ourselves while I explored new ventures. I also am part of a family business that brings in extra income, which made it much easier for me to take the leap of faith.
But it wasn’t all luck. Luck was behind me, but it was courage and hard work that ultimately made it all come to fruition.
- Website: sashahuff.com
- Email: firstname.lastname@example.org
- Instagram: instagram.com/sashahuff
- Facebook: facebook.com/sashabhuff
- Facebook Group: https://www.facebook.com/groups/2300207940105006/?ref=share
personal photo: Carla Jara Photography