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Meet Sarina Helen and Melody Nazarian of Kindness Karma

Today we’d like to introduce you to Sarina Helen and Melody Nazarian.

This all started when Sarina and Melody would have conversations about life and the world we live in today. As many of you have, we were noticing that the world was becoming an increasingly unkind place. Between online bullying, mass shootings, reality show dramas, social media dramas, and real-life fears, it can get too much sometimes.

Because of technology and social media people are becoming more and more disconnected physically and emotionally. This was a very sad realization because the truth is that human connection and love is the core of our existence. We need to feel connected to each other to feel alive. We need to spread kind words and good vibes in order for it to be reciprocated. And we need to get rid of negative thoughts and energy in order to be truly happy inside.

So one day in December of 2017 during our usual coffee chats, a lightbulb went off in our heads, and we thought “why don’t we, similar to a chain reaction, spread kindness in hopes that others will do the same.” So was born our motto: see kindness, spread kindness; the universe will reward you. Because we wholeheartedly believe in the law of attraction and that you attract what you put out into the universe.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a fairly smooth road because we’ve been open to seeing where the project takes us, as opposed to forcing it to go in a direction it doesn’t want to go. Much like listening to the universe for kindness, we’ve been open to the universe to lead us down a path that will be beneficial not only to our project but also for our followers.

For example, when we first started this project, we didn’t anticipate that we would be hosting as many kindness meet-ups, but after our launch event, we felt a warmth about bringing kind people together and doing a kindness activity in unison. So we listened to that feeling and went with it. So far we have hosted four kindness activities.

What’s more, both of us have been very easy going and malleable to each other’s ideas and growth, so that has helped keep the process smooth. It’s still in the early stages, so we haven’t hit too many road bumps yet. But that’s not to say that as we grow, we won’t come across obstacles that we will do our best to overcome.

Alright – so let’s talk business. Tell us about Kindness Karma – what should we know?
We are Kindness Karma. Our motto is: See Kindness, Spread Kindness: The universe will reward you. We’re a small project that aims to spread kindness into the communities around us. It originally started by performing acts of kindness together at kindness meet-ups. We curated several meetups in different ways and picked a new location and activity to keep people inspired. Now, we’ve shifted our activities by focusing on hosting mingling/networking events called KIND Connect by Kindness Karma. The purpose is to bring together kind people, both for professional and personal reasons, all the while supporting local businesses. The reason for this shift is because, through our kindness meet-ups, we started noticing that we were able to help people create new connections, even friendships, and that made us very happy. Because we believe that people need community to be happy and healthy.

Through social media, we inspire people with stories of people’s acts of kindness as well as kind quotes and messages to help people think about kindness throughout their day. We interview kind people in a feature called “Kindee of the Month” to helps spread inspirational stories.

What sets us apart from other kindness projects is the focus on trending topics such as bullying, social media, disabilities, and other relevant topics. We are trying to spread the message that being kind is cool, and we encourage people of all ages to participate.

Finally, the combination of each of our personalities brings something unique to the table. We are light-hearted, jovial, and fun to be around – always creating an exciting environment for every meet-up!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our friends, family, and fellow “kindees” have encouraged us, supported us, and helped spread the kind word from day one.


  • We sell “Kind is Cool” pins for 10 dollars at our events

Contact Info:

Image Credit:
Dima Ciolache

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