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Meet Sarah Sotro

Today we’d like to introduce you to Sarah Sotro.

Sarah, please share your story with us. How did you get to where you are today?
I picked up my first camera when I was about 7 or 8. I had been digging through boxes and found my Dad’s old Minolta film camera. There was no film in it, but that didn’t stop me from running around “shooting” just about everything. My parents eventually bought me a few rolls of black and white film. I had no clue what I was doing- the results were far too many out of focus blurs of grey and white, but in my mind I romanticized the idea of one day being a photographer. All through elementary and high school I had an affinity for creativity. I loved design and making things with my hands. I wanted to dabble in just about every form of art; sculpting, sketching, painting, graphic design, etc. I wanted to make things I just wasn’t sure what that would look like in my future. Fast forward to college and I was borrowing cameras and collaborating with friends on “photoshoots”. I didn’t receive much formal education in photography, I actually graduated with my BS in Exercise Science, but on graduation day my parents gifted me my first professional camera and I haven’t looked back.

Wedding Photography wasn’t my initial goal when I started. But after a brief internship with another wedding photographer, I quickly fell in love with it.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think with all things in life, what’s worth having will come with struggles. The first few years Wedding Photography was my side hustle, and there were times when I let that discourage me. I would look at others who were shooting full time and think it was an unattainable goal, so I would down-play how badly I wanted that. But I realized as long as I didn’t prioritize it, it would continue to be secondary and not my career.

I’ve grown a lot over the last 6 years. I’ve made a lot of mistakes as well, but I’ve also learned from them. Critique can sting but I really believe it’s also one of my strongest allies as a business owner. There is the quote by Nathan W. Morris that says “Edit your life frequently and ruthlessly. It’s your masterpiece after all.” That’s how I approach my business. I sit and look at it often, find things that need to be better and make it happen. I listen to what my clients are saying or other professionals and apply it.

For every business owner and creative there are mountain top moments and there are valleys. What gets me from mountain top to mountain top is a focus on my goals and my clients. I love my clients, and I want them to have the best experience possible. That is SUCH a huge motivational factor for me.

We’d love to hear more about your business.
I am a Wedding and Portrait photographer based out of Southern California. I have been doing this for a little over six years, gaining a significant amount of knowledge about the Wedding Industry. In that time I realized I love my job because I have an unwavering admiration for the meaning and purpose of marriage. I love making real connections, and I quickly become inspired by my clients and their stories. I am all about organic images filled with warmth and emotion. As much as I love beautiful gowns, a well-cut suit, and fresh flowers- I adore people more. I love and believe in marriage and all the beautiful sacred things that two people commit to on their wedding day- and I believe in all the good that follows in the years to come. Weddings are not the goal; they are the beginning. I am committed to my clients and telling this part of their story through beautiful, tangible photographs.

I am amazed every day that I get to do this and meet awesome people whose paths I would never have crossed otherwise. They share their stories with me and allow me to be a part of one of the biggest days of their life. I do not take that lightly. And I do not take it for granted. I am so grateful.

So, what’s next? Any big plans?
I have some weddings coming up in really dreamy locations (bucket list status!) and I’m planning to really market those and open up doors in that area, possibly changing business trajectory a bit. I also have a few things up my sleeve that I’ll be adding to my collections that I am really excited about (not ready to spill those secrets just yet though [winking emoji])

Contact Info:


Image Credit:
Sarah Sotro

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