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Meet Sarah Olea and Malena Lloyd of Social Light in Greater Los Angeles

Today we’d like to introduce you to Sarah Olea and Malena Lloyd.

Sarah Olea, co-founder of Social Light, has served the entertainment community with her PR and marketing skills for almost ten years before starting Social Light. Sarah started working for a Shoe Company located in southern California and after reaching some success, she was featured in a Facebook Business case study. This motivated her to dive deeper into marketing and organic reach. She hired her now business partner and co-founder Malena Lloyd as her then-assistant. The vast difference in their personality, skills, and education made them a great match for a social media marketing agency. Malena’s writing, organizational skills, and diligent focus fit well with Sarah’s sales and marketing skills alongside her extroverted personality and ability to communicate well with clients. Soon after hiring Malena, Sarah shared her dream to start an agency and asked Malena to partner with her. Then in July 2017, Social Light was born.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning a business is never easy, it comes with major obstacles and challenges and we’ve probably faced the bulk of them. We have made mistakes with launching services we didn’t have organized internally, we’ve made hiring mistakes by not putting people in the appropriate positions or doing a poor job training. We have face some financial challenges too, however, we have grown tremendously after getting through each challenge.

Please tell us about Social Light.
Social Light LLC is a boutique digital marketing company with a specialized focus on social media. We are known for working with amazing clients in the entertainment world and helping them grow their audience and spread their message to their fans. We also work with amazing business coaches, speakers, medical professionals, and more. We are proud to say that unlike most marketing companies, we thrive off creating a professional, yet family-feeling team that allows our clients to feel like we are an extension of them. Our clients are more than a number to us. We work with our clients to enhance their vision for a bright future and expanded reach. Our work speaks for itself, but our distinct, personalized approach is what separates us from the competition.

What is “success” or “successful” for you?
There are so many different ways that we define success so we’ll just give a few examples. In business, success is when we’ve completed or exceeded our goals in our client’s proposal. This really is exciting for us mainly because our entire team enjoys helping people! However, we also define success for Social Light in that we’ve never had to advertise ourselves. When we say our work speaks for itself, it really does. I’d say about 98% of clients have come to us by word of mouth.

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