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Meet Sarah Javid of Lion City Music Group in West Coast 805

Today we’d like to introduce you to Sarah Javid.

Sarah, please share your story with us. How did you get to where you are today?
About three years ago, my business partner Amber Crabtree and I started our own production company, Butterfly Beats & Beauty Production, to produce music, events, television, and film projects, and we were looking for musicians and a recording studio for a new project. We met Ezra Robison and Fili Landeros in the summer of 2017, who were established musicians and owners of a recording studio in Ventura, CA, called Lion City Recording Studios. The day we all met there was this insane energy and creative force. With all of our various experience and backgrounds, it became clear that we needed to join forces and create an all-inclusive, in-house music group in the heart of the 805 area which was sorely missing, not only help artists and bands with all aspects of the music business including recording, distribution, legally protecting their music, events, and promotion but to be able to expand and open a full-service recording studio that was big enough to host full band rehearsals, showcases and events. We secured this amazing space next to the Majestic Ventura Theatre and Lion City Music Group opened its doors on September 1, 2018. Our goals were simple. Create a powerful, dedicated, and experienced team and put 805 on the map as a place where music could be seen and heard by the music industry.

Has it been a smooth road?
We have definitely had our share of challenges. First, many of us at Lion City have other day jobs, families, etc., and this is something that we all chose to dedicate our time and energy to because of our passion and love for music and our dreams to do something big in this lifetime. Building the studio itself literally took blood, sweat, and tears. As a close-knit team, we have also become a family. And as a family, we’ve had our ups and downs, differences of opinion and ideas. We have had people come, go, and there have been days of doubt. But we have persevered with sheer passion and drive, and our first year of business surpassed everyone’s expectations.

The biggest challenge right now though is the impact of the COVID 19 situation. Of course, this has affected our studio and our artists the same as every other non-essential business. We were so excited for this year, had so many amazing shows planned, new music and artists to launch, and just really explode. We just hope everyone keeps their dreams alive and keep grinding through this difficult time.

So let’s switch gears a bit and go into the Lion City Music Group story. Tell us more about the business.
Our business model is to be a one stop shop to help artists and bands (either novice or professional) with music development, songwriting, music production, studio recording, promotion, artist management, songwriting and music agreements, distribution, and music licensing. We work with all genres and styles of music including pop, rock, punk, alternative, reggae, hip hop, blues, jazz and more. Our roster of records supported and released can be found on our website www.lioncitymusicgroup.com.

Every person on the team specializes in something different. For instance, I handle all the studio business, artists’ contracts, distribution, and legal affairs. Ezra Robison is not only a musician and producer, but he leads the company with his innovative ideas and artist/band relations. Fili Landeros is our lead engineer and handles all of the recording, mixing and mastering of the music in addition to also being a musician. Troy Franklin is our studio administrator/audio engineer and helps run the studio, recording and rehearsal sessions, and audio for our events. Amber Crabtree handles the events/showcases, builds and hosts artists’ websites and EPKs, and creates promotional material. Eugene Jackson is not only an artist and producer, but he is our creative consultant keeping us updated on the ins/outs of the industry and hosts many of our events.

We are pretty proud of our team and the work we have done so far. Everyone we work with is considered family. The Lion City Pride.

How do you think the industry will change over the next decade?
The music industry as a whole is so unpredictable. Not only have we seen the format change every ten years (some of us were around during the ACTUAL vinyl days!) there is no doubt that the big world of social media and digital streaming is the catalyst right now.

The music industry is something that you can’t really define, label, or put into a box. It’s inanimate. No shape, no size, no color. We do see that certain genres tend to be more popular, and then low and behold, something else pops up.

That’s the thrill of it though. You never know what is going to be the next big thing or trend, or who is going to hit!

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Image Credit:

High There Media/Keith Cain

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