Today we’d like to introduce you to Sarah Buxbaum.
Sarah, please share your story with us. How did you get to where you are today?
Celebrate With Sarah began as a dessert business to fill an immediate need to make money. A partnership in a previous business dissolved and left me in a very unfortunate situation financially, emotionally, and physically. I operated under a different name and two years later rebranded to expand my vision of encompassing all things “celebration.” I specialize in creating and styling large dessert tables with an assortment of mini desserts, fresh flowers, balloons, unique backdrops, and more! While I still love baking and creating huge dessert installations for weddings and events all over Southern California, I realized that there was more to the story. With my background in the hospitality industry, my expertise wasn’t about creating the actual dessert, but instead, encompassing a certain feeling of joy that people get from eating them, admiring their dessert table that was crafted with the highest attention to detail, and seeing their one of a kind presentation. That is when I decided to expand my business so I could reach more people and help them celebrate on a whole new scale.
This year I am launching CWS Hospitality, LLC, starting in Nashville, Tennessee.The CWS Hospitality experience in Nashville provides fun and elegant accommodations with white-glove hospitality for travelers looking for a unique venue to celebrate events such as bachelorette parties and milestone birthdays. Bringing a little taste of Los Angeles to the South, guests will be able to indulge in sugar and sparkle, champagne, and a sweet escape while giving back to the world. An ideal spot for travelers looking for more than a traditional hotel or vacation rental in Nashville.
My big mission, above and beyond creating this quaint experience for a getaway to Nashville, is to help pass on that feeling to those who may never get to experience anything even close to a luxurious experience, through our support of The Sarah Annelise Foundation.
For as long as I can remember, I envisioned creating a company that had a socially conscious core. What’s the point of making money if you aren’t doing something good with it? When I thought about expanding my brand, I knew this piece of my heart had to be involved on a scale that could make a difference. A portion of all profits from CWS Hospitality will be going towards The Sarah Annelise Foundation, an organization I created several years ago to develop and implement projects locally and around the world to serve the growth and education of children with the bare essentials needed to thrive. Past projects include 10 different projects throughout South Africa, Zambia and Botswana over two different trips.
Has it been a smooth road?
My journey has been far from smooth, but I know most entrepreneurs can say the same! I started down this road with no money, depressed, and not sure how to get out of the mess I was in at the time. Even once things got better, I still faced a ton of struggles. Staying focused on a journey that most people don’t understand can get very challenging. For the first 3 years, I had nobody on my team who really got it. I had to truly believe in my gut that I was making the right choice and continued to push to succeed. I eventually got connected to eWomen Network and an amazing mentor, Craig Duswalt, and became part of his Mastermind. Two of the best things that have ever happened to me.
Sometimes the best things can come from the worst if you work hard enough. I hope to continue to share my entrepreneurial and personal story to prove that even when 5 things go wrong, 10 can go right, and a few other things will come up that weren’t even on the radar. In my wildest dreams, I never would have imagined I would be part of the things I’m working on now.
So, as you know, we’re impressed with Celebrate with Sarah – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Most people know me from my dessert catering business or sharing my story about having Celiac Disease. I’m pretty open about my life, now more than ever, because it’s led me to connect and help some amazing people!
Celebrate with Sarah just announced the launch of CWS Hospitality, LLC, a new national hospitality division that will expand the brand alongside my Southern California-based dessert business. In addition to the expansion, we are also offering an opportunity for anyone, not just the very wealthy, to invest in this new division for as little as $100 through the platform Wefunder. (For more info, please visit: www.wefunder.com/
Deciding to take on investors has been a really cool learning experience, especially because I get to educate others on this innovative way for business owners to grow their company! I’m proud to say that I’m one of the first 2,000 private companies that have used this groundbreaking financial tool to raise capital for their business. $270 million have been invested in businesses like mine from almost 310,000 backers. All from regular people, some with no investing experience at all! It has been so fun to give people an opportunity to be their own version of “a shark on Shark Tank” and get them excited about being part of the life of an entrepreneur.
I think what ultimately sets me apart is directly related to paying attention to people. It’s led me to be able to grow and take my brand in several different directions. People want to feel significant in this crazy world. Having a memorable experience when working with someone is what my entire company has focused on since day one. Whether it be through a dessert table, a vacation rental, or being part of a project to provide the bare essentials to a child, in my eyes, it all comes back to the same thing. The core values of me and my company are really all the same, just executed in different ways, and I’m proud that I was able to recognize that and do something with it.
Let’s touch on your thoughts about our city – what do you like the most and least?
My favorite thing about living and growing up in the Los Angeles area is the energy. People really hustle here to make their dreams come true. There are a lot of people to connect with whom I can relate, and I can say for a fact that I wouldn’t have met most of my network living anywhere else! I love the general support for people thinking outside the box. You see all kinds of crazy ideas, some that work and some that don’t, but people try, and I love being part of this community.
What do I like least? Well, probably the same thing everyone says – traffic!
- Dessert Grazing Boards: Range from $135-$275
- Monthly Craft Beer and Cupcake/Donut Pairing: $20
- Dessert Tables: Please contact for specific pricing.
- Website: www.CelebratewithSarah.com
- Phone: 805-279-2798
- Email: email@example.com
- Instagram: www.instagram.com/CelebratewithSarah
- Facebook: www.facebook.com/CelebratewithSarahLA
- Yelp: https://www.yelp.com/biz/celebrate-with-sarah-thousand-oaks