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Meet Sara Wynne

Today we’d like to introduce you to Sara Wynne.

Sara, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My earliest memories outside of home life were memories within my mom’s salon. I literally grew up in the salon. I was often paying attention to what types of hairstyles and colors as well as makeup looks clients were after. I noticed the many changes in style all the stylists had and how everyone chose to express themselves. I read every fashion and beauty magazine that the salon had, front and back and I started to realize I looked nothing like the standard of what was considered beautiful. When I was younger the girls in the magazines had a strong resemblance to each other but not all styles and ethnic backgrounds were represented very well. Growing up as an immigrant meant I quickly learned what society esteemed to be alluring and what we should strive to achieve or emulate. I remember always reading or hearing about how to properly apply makeup and what was acceptable and what wasn’t. If you do your eyes, don’t do your lips and vs versa type of advice. The less-is-more approach was always pushed as if going out of the boundaries would stain your face forever and that would be the end of it.

I strongly disagreed with a lot of what I heard or read and often felt the complete opposite of what was being told to me. I felt like (and still do) more is more and less is less, it all depends on the feeling we’re after and making the outside match with how our insides feel. I noticed there were more rules than the actual creative process and enjoyment that I find makeup to be. I questioned it all. The girls in the magazines needed very little to make their lashes pop, whether it was because their own natural coloring was light or they had light-colored eyes, black mascara would enhance those eyes really well. For a girl like me with dark features and equally dark lashes, one coat was pointless, why even bother. I needed more mascara to make my dark brown eyes pop. So I started experimenting with makeup in my late teens and really learned through trial and error. I passed my weekends by playing around with makeup to change or enhance my features.  Applying makeup on myself built my confidence to where I felt comfortable to doll up my friends then my coworkers and then my mom’s clients started asking for services. I signed up to get certified in the only makeup school within a working movie studio in Hollywood, Studio Makeup Academy, and won an award for a themed concept which allowed me to go on set of Georgia Rule where I saw Lindsay Lohan in hair and makeup. From there I went on to get my cosmetology license at Toni&Guy Hair Academy in Santa Monica. Even in hair school I quickly made it clear that makeup was my jam and showed my talents whenever I was able. What started with one coat of mascara and clear lip gloss has grown into a rather therapeutic component in my everyday life as well as a professional career for the past 15 years.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being a makeup artist taught me how to take constructive criticism very well. Makeup is relative, right? What works for some may not work for others and the art behind it is subjective. Many times at the beginning of my career I would feel so embarrassed or felt like I missed something when a client would mention wanting a darker lipstick shade or lighter blush. I had to actively learn through experience that a client’s guidance is 100% necessary in achieving a beautiful end result. Think about it, how we see people is completely different than how people see themselves. If you don’t know someone’s personality or personal style, you may run the risk of making them look different than what they are comfortable with, and though sometimes that works in the makeup artist’s favor, it could also squash another return visit. Being personable and eager to achieve what my clients were after has at times, been challenging but it’s always been a path of growth. I never promise what I don’t think I can achieve and being a trustworthy artist goes further in my book. I have in many situations gained a lot of referral business based on my straight-up honest approach rather than just telling people what they want to hear for business’ sake.

We’d love to hear more about your work.
My career in makeup has evolved from special project shoots, and music videos to fashion shows and commercial shoots. Before I became a mom, I had more time in my day to dedicate to a 14 hour day. Now as a busy mother to three little ones, my schedule is tighter and more personal. With private appointment only sessions I’m on a more personal level with each client. There are times when photoshoots lead my business and there are times when special projects have my time. Weddings and Halloween have always been a consistent flow and great opportunity to get real creative.  My clients often tell me that because I take a more personal approach to our beauty sessions, I root our relationship and understanding of what our limits and boundaries are.

I have met amazing people throughout my career, from inspirational women that take pride in their looks no matter their age to the celebrities that need to look a certain way to stop traffic. I’ve met those girls that didn’t understand the power of their beauty and helped them find their confidence as well as the women that knew exactly what they wanted and I had to bring it to life.  Ive found deep pride in being trusted by the incredibly strong souls that are transitioning from who the world knew them to be to the person they truly are. All these human connections have made me who I am today. When a client sits in my chair for the first time, they leave as a friend and know they always have a safe place without judgment with me.

Has luck played a meaningful role in your life and business?
I want more luck, don’t we all? I have worked really hard and that has placed me with the right people sometimes its also placed me with the wrong. I believe everyone’s life and journey puts them in a place to receive what comes next. I prefer to look at my life in phases, not luck. Some phases are harder but they can also produce a greater outcome from experience. Other phases of experience may not be fruitful but there is a lesson to be learned in some capacity. So, yeah, I would love more fruitful experiences and projects because that is also what luck is, having amazing experiences.

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