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Meet Sara Shaul of Nour in Downtown Los Angeles

Today we’d like to introduce you to Sara Shaul.

Sara, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I began working in online marketing after graduating from my MBA program. My husband and I were both at the beginning of our careers, but when I got pregnant the question of juggling motherhood with work came to light. I didn’t want to work long hours and miss out on spending time with my daughter.

That’s when I started learning more about lifestyle design and decided to take the leap into entrepreneurship. I was sure there was a way to continue doing what I love and also have enough time to be available to my daughter.

My first step was going freelance and taking on clients from home. By the time my daughter was a year old, I launched NOUR, my jewelry eCommerce brand and haven’t looked back since.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The most difficult part of my journey was dealing with risk and figuring things out as I go along. As an employee, I knew that if I clocked in my hours, I’d get to take a paycheck home every month. As a business owner in the beginning stages, I wasn’t sure the work I was putting in would ultimately pay off.

Alright – so let’s talk business. Tell us about Nour – what should we know?
NOUR is named after my daughter. We’re an online jewelry brand that sells dainty 14K gold and diamond pieces perfect for everyday wear. What sets us apart is our strong relationships with manufacturers, allowing us to eliminate retail markups and offer the best direct-to-consumer prices for fine jewelry.

My personal style has always been minimal and neutral. I didn’t want to create a statement collection of flashy pieces that would be unattainable to most women. However, I didn’t want to compromise on quality either. Dainty 14K Gold pieces you can mix and match give our customers the best of both worlds.

Is there a characteristic or quality that you feel is essential to success?
The quality that has been most important to my success has been consistency. The ups and downs of being an online business owner can be overwhelming, but waking up everyday and just doing what needs to get done has helped me see long-term success.

I’ve also put systems in place that help me focus on big picture tasks. For example, batch-planning social media content and automating order fulfillment as much as possible, allows me to be available for connecting with customers and understanding how to best serve them.

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Image Credit:

Photographer: Sara Shaul

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